Arlette Gutierrez Email & Phone Number

Miami, Florida, United States

• Created a brand from scratch deploying promotional campaigns and fostering social media communities to sell over 100 designs and establish a loyal customer base for repeat purchases.
• Spearheaded collaborative projects with lifestyle micro influencers to increase sales by 30%.
• Designed custom brand logos for local small businesses, establishing a new product category to clientele.

Miami, Florida, United States

• Optimized agency workflow by building out the teams and their respective members for client projects (i.e. production, media, account, proofing, designers, etc.), and holding them accountable to their task lists.
• Spearheaded end-to-end project management for paid media channels within agency book of business, improving client retention rate.
• Created content for social media platforms such as Facebook, Instagram, Tiktok, and Youtube, increasing brand engagement and awareness.
• Trafficked out ads of all mediums (i.e. social, print, OOH, and direct mail) and collaborated with vendors, never having missed a deadline.

Miami, Florida, United States

• Engaged with social media communities across direct messages, content interactions, groups, hashtag communities, and local events to increase following from 155 to 11K and improve brand engagement by 5X.
• Curated content and promotional events to lift page visits by 70%.
• Automated content publication to optimize for times with the highest affinity to drive traffic and awareness to the brand.
• Designed a custom and creative grid layout for the Esteeducates social media page to enhance UX and consistently embody the brand's aesthetic.

Miami, Florida, United States

• Tailored the customer experience to client's needs while upselling products to increase company's frame sales by 50% and revenue lift of $10k/month.
• Optimized operational workflow for the team by assigning roles respective to the strengths of each team member. Resulted in delivering eyewear 3X faster and increasing bandwidth, therefore number of appointments we.
• Performed entrance tests, conducted visual field screenings, prepared trial frames, and allotted the corrective eyewear.
• Managed and analyzed EIDON images to diagnose ocular diseases. Calculated total near power, tested visual acuity, and wrote prescriptions.

Hialeah, Florida, United States

• Led more advanced procedures such as managing a phoropter and writing prescriptions, with the oversight of a doctor.
• Successfully mastered and operated key optometric machinery (i.e. autorefractor, tonometer and retinal camera) to measure the health and prescription of patients. Identified accurate contact lens prescriptions in order.
• Translated 5 years worth of patient history into a digital database to optimize the company’s system.

Miami, Florida, United States

• Constructed and sent out daily emails to the staff to ensure an efficient office.
• Crafted weekly schedules for the engineering team and handed out monthly projects.
• Kept an organized office by labeling and filing 12 years worth of important client information.