Arlin Tawzer Email & Phone Number

Denver, CO, US

• Worked with stakeholders cross-functionally to design solutions to complex business problems using data science and machine learning
• Mentored members of the team on data science, ML and AI best practices

Denver Metropolitan Area

• Constructed comprehensive user profiles using multi-level unsupervised learning to uncover unique usage patterns among one million active users to guide business strategy
• Created churn prediction model to identify the highest impact features, identifying key customers and at-risk revenue to support development priorities
• Designed and Implemented a feature store in Databricks to solidify data pipelines in batch inference pipelines for model predictions and inferential analyses for data science team
• Used NLP and Machine Learning to automate customer support tickets, reducing average time to response by 24 hours
• Leveraged LLMs to improve business processes reducing highly manual tasks related to Edmentum's products and internal product developers
• Performed inferential analysis against customer revenue retention to identify factors that were associated with up to a 20% increase in customer renewal rates

Greater Denver Area

• Solve marketing-centric business problems ad-hoc with data modeling, exploration and analysis using Python, Spark and Hive in HDFS data lake environment
• Extract, analyze and maintain big data feeds from Adobe Web Analytics, Google Ad platforms and other marketing tools related to keywords and digital advertising
• Apply deep learning and machine learning techniques to various aspects of marketing to deliver fast and actionable insights to the greater marketing organization
• Work cross-departmentally teams to implement, maintain and analyze a testing environment for marketing activation and audience optimization

Greater Denver Area

• Built and maintained Marketing database in SQL Server with recurrent ETL flows (Python) from a growing number of MarTech applications mixed together for cross-department use in Tableau and Machine Learning
• Designed and Implemented Deep Learning using TensorFlow to optimize multiple aspects of marketing operations to increase targeting abilities and drive higher engagement
• Used semi-supervised and unsupervised techniques to model customer segmentation, market behavior, business and sales pipeline to refine targeting and campaign strategy
• Conducted multiple cross-functional ad hoc analyses for leadership review around important metrics to challenge / validate business decisions and connect Marketing analytics to the business
• Represent the marketing department in company-wide data governance and master data management, leader of marketing data science

Greater Denver Area

• Conducted monthly research into the effectiveness of targeted programs
• Investigated Market and Customer trends for Marketing/Sales Enablement
• Supported programs team on backend creating, implementing and evaluating B2B marketing campaigns
• Proved consistent value of data analysis enough to obtain a dedicated position on the team

Greater Denver Area

• Co-founded Video Marketing business specializing in using creative content as a problem-solving tool for Colorado small businesses
• Directed and managed multiple ongoing long-term projects, client relations and 3rd-party vendors
• Served as platform manager for CRM, Accounting and Project Management to maintain a clean and consistent company database

Boulder, CO

• Signed and organized leases for over 300 bed spaces
• Worked on team of 6 to plan, organize and execute community wide events

Boulder, CO

• Assisted courses from Calculus I - Calculus II working under the lead professor
• Worked directly to help students during office hours
• Administered additional oral review sessions to aid student's understanding

Aurora CO, Parker CO

• Freelance work with subjects ranging from Mathematics to Physics
• Developed technical communication skills making information more accessible to beginners

Master Of Science - Ms, Bachelor Of Science - Bs, Mathematics And Statistics

Applied Mathematics, Computer Science Emphasis

Activities and Societies: SIAM (Society of Industrial and Applied Mathematics), Learning Assistant Program

Ib Diploma