Arline Harris Email and Phone Number

Curator of The Reserve Collection and development of concept initiatives as needed. Our collection's inventory consists of approximately 120 artisan pieces which represent craft mediums across the U.S. including, blown glass, turned wood, mixed media, bronze-works, textiles, cast glass, basketry, furniture, accessories and more. To review our current collection visit: www.TheReserveCollection.org

Direct multi-channel marketing for retail, wholesale and specialty sales of this not-for-profit organization. Scope includes promotional planning, branding, packaging, print design and execution, direct mail, and e-commerce.

Responsible for model home marketing through selection, production and delivery of this start-up Texas Division. Hired and trained key sales staff and design specialists. Approved all new inventory plans. Coordinated merchandising efforts with construction, purchasing, sales and marketing departments. Negotiated contract services for design centers, design firms and advertising agencies.

Responsible for design, logistics, workroom and warehouse operations, and project-to-project profit and loss. Other responsibilities included buying, marketing, customer service, project presentations and the development of bids and proposals.

Responsible for all aspects of sales promotion in 62 retail stores including visualmerchandising, direct mail, media planning, in-store promotions, and public relations.Planned and administered a large advertising budget. Built an in-house advertisingagency for this new $45 million division including hiring, training and managing key staff.Directed the design of direct mail catalogs, which increased store traffic and improved direct mail business by 38%.