Arlon Jay Staggs, Jd, Mfa Email & Phone Number

Santa Rosa Beach, FL, US

San Diego, California, United States

Greater San Diego Area

Twenty years of experience as a marketing/advertising copywriter and creative branding/re-branding expert across multiple industries. Currently focused on novel in progress.

Greater San Diego Area

Greater San Diego Area

Carlsbad, CA

• Leading player in internal advertising agency working closely with art directors, account managers, and a diverse internal client base to develop creative campaign concepts for a leading global biotechnology tools.
• Winner: 2012 Gold & Silver Davey Awards for business-to-business print ad in a trade publication
• Winner: Marketing Excellence Impact Award for QuantStudio™ 12K Flex system launch campaign
• Member of the global brand activation team, pitched strategy to CEO and company executives
• Increased unaided awareness of the Life Technologies brand from 0% to 40% in six months on a $1 million budget
• Increased Life brand impressions by 78% and marquee brand impressions by 63% in six months

Instructor for the Promotional Copywriting course as a part of the Marketing Certificate Program for the University of California, San Diego Extension

• Ensure the message and strategy outlined by the Marketing Manager is incorporated in all material disseminated by the Marketing and Advertising department by:
• writing copy for marketing materials, including GIA's annual Education catalog, Distance Education quarterly publication, direct mailers, brochures, and other collateral;
• concepting, writing, editing, and implementing the development of marketing collateral including direct mail, brochures, signage, web content, and advertisements;
• managing and prioritizing multiple copywriting projects and ensuring deliverables are completed on time and on message;
• working with Marketing Manager to provide messaging that is both creative and effective;
• participating in the development of campaign strategy, key message, positioning tactics, and benefit statements;

• Managed the Landmark Forum Registration Department which included:
• developing & designing creative solutions to exceed the targeted number of registrations into the Landmark Forum each quarter;
• advising company executives;
• generating daily, weekly and quarterly leads & following up to produce registrations;
• producing a five percent increase in registrations each quarter (produced the best quarter ever for the San Diego Center for two consecutive quarters);
• managing sales teams of over 25 members;

Master Of Fine Arts, Creative Writing/Fiction

Professional Certificate, Creative Writing

Doctor Of Jurisprudence, Law

Activities and Societies: Moot Court Board

Bachelor Of Arts - Ba, Organizational Communication