Sergei Arlov Email & Phone Number

Belgrade, Rs

Hannover, Lower Saxony, Germany

Leading the product line "Programmable controllers" (I/O modules, PLCs, HMIs, cloud solutions), which includes work in the following areas: - Human resources management (hiring, onboarding, education, support in daily activities)- Product management (vision, strategy, on-going operations, Product Life Cycle Management)- Project management (stakeholders collaboration, team management)- Production (organization of manufacturing lines, development and localization)- Supply (working with suppliers of parts and distributors/integrators of ready-made industrial automation products)- Marketing (research, customer development and experience, content creation, organization of promotional activities)- Sales (direct sales and lead generation)

Hannover, Lower Saxony, Germany

• Analysis of the local market, competitors, existing and potential clients.• Processing of marketing research data and analytics.• Planning the product roadmap and market entry strategy.• Initiating and leading projects to expand the local portfolio.• Product marketing planning and organizing the collection, processing, and storage of marketing materials.• Providing marketing and technical support to the company's internal employees.• Participation in presentations and negotiations.

- Developing and testing product hypotheses, launching MVPs, and advancing products using the Lean methodology.- Analyzing the market and competitors, including researching trends, customer needs, and formulating competitive strategies.- Conducting research, interviews, and expanding the client base to gather feedback and enhance user experience.- Organizing and managing the project team's work using flexible methodologies.- Creating a product backlog and roadmap, including formulating tasks, setting priorities, and managing changes.- Making decisions about functional changes, drafting business requirements, and technical specifications for product development.- Performing technical product testing to ensure high quality and improved user experience.- Deciding on implementing improvements, including creating email marketing campaigns and managing social media.- Monitoring and enhancing conversions at various stages of the customer journey using web traffic metrics and analytics.- Tracking and participating in the creation of product prototypes using UX/UI tools and information architecture design.- Analyzing product business metrics and devising solutions to achieve key performance indicators, including ROI, conversion, reach, and customer retention.

- Developing strategy and managing task execution within sprints, as well as overseeing their completion. - Participating in the development of product and marketing plans, analyzing the market and competitors to identify potential opportunities for the product.- Product analytics, including creating reports on key KPIs in the Qlik system, proposing and testing hypotheses for improving essential product metrics. Evaluating the impact of marketing campaigns on user activity and analyzing user interactions with the product to identify problem areas and opportunities to enhance the user experience.- Web analytics, including testing markup, drafting technical specifications for developers, setting and monitoring task completion, and working with databases at the standard SQL query level. Analyzing user activity on the site and in the app, identifying problems and opportunities for enhancing the user experience.- Developing strategic initiatives, including analyzing the mobile app market in a specific segment, describing potential target audiences, conducting demand research, and creating new product functionality concepts.- Content management, including managing the content of mobile apps (text, photos, videos), editing JSON files, participating in the development of recommendation systems, forming content plans and monitoring publication output, creating unique texts and media files, and designing surveys and tests. - Analyzing content effectiveness and its impact on user activity.- Managing social media, including creating pages from scratch, assigning tasks to designers, formulating content plans, community management, audience analysis, creating unique texts and media materials. Assessing the impact of social media on user activity and increasing brand recognition.

Bratislava, Slovakia

- Creation and maintenance of a website and forum.- Developing and maintaining project pages on social media platforms.- Distributing content on third-party websites.- Negotiating with project partners, including representatives of the government, ministries, and other state and public organizations in the Slovak Republic.- Communicating with advertisers and finalizing advertising contracts.- Monitoring statistics using tools like Google Analytics and Facebook internal statistics to adjust content strategy accordingly.

- Writing texts for various promotion channels, including websites, email, advertising materials, and social media posts, with the goal of adapting them to specific objectives and tasks of the marketing strategy;- Managing task distribution, forming a backlog, and training junior staff to achieve efficiency and quality of work;- Creating a content plan to align with promotional objectives and target audiences, as well as defining key performance indicators (KPIs);- Selecting the most suitable content distribution channels, including choosing Telegram channels, expert profiles on Facebook, and Instagram bloggers that match the theme of the publications;- Participating in strategic planning for promoting educational projects, including selecting platforms for information placement and evaluating the advantages and disadvantages of each;- Adapting email campaigns for different target audiences, identifying key characteristics of potential clients, and developing analytics mechanisms and monitoring the effectiveness of marketing campaigns.

Moscow City, Russia

- Assigning tasks and overseeing the work of designers, videographers, and editors.- Preparing announcements, press releases, post-event summaries, monitoring publications, and engaging with the media.- Conducting interviews, coordinating with managers, directors, or directly with media personalities and opinion leaders (journalists, sports stars, and entertainment celebrities).- Developing content plans and managing the official pages of VDNH and project groups (VDNH Lecture Hall, VDNH Crafts Park, "Cosmonautics and Aviation" Center, "VDNH: Reconstruction and Development", Ostankino Park, "Takeoff at VDNH," "Museums and Exhibitions at VDNH") on social media, and creating original content for all mentioned pages.- Identifying appropriate content distribution channels.- Analyzing social media performance (working with internal statistics on Facebook, VK, Instagram), and adjusting promotional strategies and tactics accordingly.

- Managing the daily activities of journalists and task distribution- Running social media groups;- Writing news articles for the website and announcements for social networks;- SEO optimization of texts;- Conducting advertising campaigns, including finding new channels for news content distribution;- Developing a content strategy (identifying target audience profiles, exploring ways to engage, evaluating content quality in terms of meeting promotion goals);- Website audience analytics (Yandex.Metrica), social media analytics (working with internal statistics on Facebook, Instagram), adjusting promotion strategies and tactics.