As a seasoned Creative Director, Brand Strategist, and Designer, I specialize in shaping impactful brand identities and crafting memorable visual experiences. With over a decade of professional experience, I have had the privilege of leading creative teams at renowned organizations such as AYANA Hospitality, GOJEK Indonesia, and Midtrans. I am also the Co-Founder of Kreatehouse, a Bali-based design agency dedicated to delivering strategic branding solutions for hospitality and lifestyle brands.My journey began with a Bachelor’s degree in Visual Communication Design from BINUS University, which laid the foundation for my expertise in brand development, creative strategy, and visual storytelling. Throughout my career, I have honed my skills in developing cohesive brand guidelines, driving marketing campaigns, and elevating customer experiences for diverse industries ranging from technology to hospitality.Some of my notable achievements include:• Leading the brand identity development for GOFOOD, SPOTS, and GoBiz at GOJEK Indonesia.• Overseeing the rebranding efforts of AYANA Hospitality, ensuring alignment with its luxury positioning.• Co-creating Kreatehouse to empower businesses with tailored branding and marketing strategies.My passion lies in combining structured thinking with creativity to solve complex problems, ensuring each project I undertake not only meets but exceeds client expectations. I am deeply committed to innovation, collaboration, and nurturing the next generation of creatives.Outside work, I prioritize a balanced lifestyle, valuing family, continuous learning, and meaningful connections.