I help move brands forward.

Built unique and differentiated brand platforms and personas that led to informed, actionable creative briefs for a wide variety of clients – such as Panasonic, Midnight Moon Moonshine, Colorado College, Vail Resorts, Made in Nature and EchoStar.Engaged the Victors & Spoils “Crowd” in our crowdsourcing approach to gain consumer exploratory insights, creative co-creation, and nimble optimization feedback. Led new business strategic pitches – creating focused and clear insight stories that demonstrated our approach and perspective for potential clients.

Created innovative branding, positioning, and new product concepts (often informing total brand communication, design overhauls, and advertising work) for clientele including several multinational CPG, hardware, and non-profit organizations. Planned and executed more than 30, 1-4 day long workshops, ideations, and distillations for 30 to 50 participants. Conducted, evaluated, and articulated research. Leveraged consumer understanding and empathy to translate insights into powerful comprehension of consumer drivers and behavior. Directed videos capturing brand expression and experience. Wrote creative and product briefs for design and advertising teams.

Working directly with founder Michael Brown, managed the School’s annual plan, logistics (both domestic and international), marketing, and student recruitment.Organized partnerships with Outside Television, National Geographic Television, and outdoor brands such as Eddie Bauer First Ascents, Jackson Kayaks, The North Face, and GoLite. Launched new initiatives to develop brand identity and increase brand awareness. Directed a team of employees in social media development, grassroots marketing, gear organization, and accounting.