Armaan Mansuri Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Leading a team of analysts and data scientists in the development of privacy-centric AdTech analytical products & solutions• Manage the entire product lifecycle, from technical scoping and development to ML Ops, maintenance, and strategic planning• Built a geo-contextual product suite that leveraged 2400+ unique audience attributes for planning and activation of programmatic advertising campaigns in the UK• Successfully integrated and deployed multiple AI/ML modules, including a business-vertical based recommendation system, domain recommender, and app recommender• Leveraged clients’ first-party data to integrate with our custom datasets to create an omnichannel cookie-less audience planning and ad activation solution using supervised Machine Learning models• Expanded the product offerings to a new geography (Ireland) successfully by leveraging custom geo-encoding techniques

Bengaluru, Karnataka, India

Managed an Advanced Analytics team for a large global Sports Retail company subsidiary for their D2C e-commerce and store businesses• Successfully led and converted the pilot project into a full-time engagement for Mu Sigma• Built a Customer Segmentation model using Clustering Machine Learning approach & profiledmeaningful customer personas for personalized marketing campaigns for CRM teams• Conceptualized and built an automated Data Quality Management framework to proactively identify data anomalies across five pillars leveraging machine learning; building trust in business partners• Designed, developed, and automated a critical report utilized by the company’s global leadership using Python (backend) & Tableau (frontend) to get a holistic understanding of sales, customer behavior & marketing performance• Reduced dependency on an expensive tool by migrating legacy Alteryx workflows to Snowflake SQL• Undertook a detailed customer deep-dive analysis for Western Europe to provide the CRM teamwith key insights on buyer profile and purchase behavior• Performed several ad hoc analysis related to e-commerce digital analytics, digital consumer journey campaign performance & store analyticsMentorship - Trained and guided 20+ new joiners on effective problem solving, communication skills, statistics and analytics technologies

Bengaluru, Karnataka, India

Led the Data Investigation team for the Product Forecasting tool for the UK’s largest retail company• Responsible for the sanctity of data for the product tracking yearly sales of ~£30+ billion and 50+ KPIs for Sales, Margin, Wastes and Expenses, resulting in a streamlined forecasting process and enabling smart decision making for the Category Managers and Buyers across UK• Designed and validated end-to-end data pipelines on Hadoop and Teradata platforms by identifying the right sources of data, resolving data quality issues, designing historical and live data ingest feeds and creating detailed documentation• Collaborated with 40+ leads and peers from Data Engineering, Data Science, UI and Web Development teams, as well as senior management and business leaders in an agile environment to ensure smooth execution of the projectProduct analytics for the Customer Insight & Analytics team of a large Finance Information company• Involved in multiple projects dealing with the customer usage analytics of the company’s flagship B2B financial software product• Built a customer retention campaign which involved identification of users at the risk of churn; measuring the progress & understanding the impact of the campaign using A/B testing• Undertook a detailed 'Homepage' analysis of the flagship software product - operating over large ‘navigation’ datasets – to help with decision-making for application upgrade

Pune, Maharashtra, India

Collaborated with Hyundai Heavy Industries Korea R&D center and Engineering Design teams to provide mechanical design expertise to in-house Manufacturing, Quality, Procurement, Service & Marketing teams

Muscat Governorate, Oman

Design Engineering in Oil and Gas industry with exposure to Front End Engineering Design (FEED) and Detailed Engineering