Handling GCC and Africa for Hitachi brand Projectors and Interactive Flat Panel Displays (iFPD), reporting to Business Head of EMEA based in Hitachi UK office.Assigning and monitoring the budget and marketing plan to each distributor.Responsible for developing pricing strategy product positioning for each market.Keeping EMEA management and product team in Japan informed about the future projects and product requirements.Responsible for maintaining a healthy relationship with major corporate accounts across Middle East.Making sure the figures forecasted in PSI doesn’t not changes with large variation.Looking after the quality of project execution and customer satisfaction with help of distributors in each market.Keeping the distributors informed and aware about the competition activities and being in touch with ground realties with regular and constant market visits.Overseeing the effective utilization of Marketing budget and other marketing material supplied directly by Hitachi Europe Ltd.Interviewing, Recruiting, Training and Guiding to Distributors Sales Team in order to achieve the goal.Educating the customers about the different cost effective measures to achieve better ROI on the equipment.

Business Manager is a merger of two critical positions in the organization.Responsibilities as Product Marketing Manager: Complete Product Marketing responsibility for OA & IT Product Category i.e. MFPs, PBX, Toughbooks, Scanners, Faxes, Projectors & Panaboards Responsible for full P & L for the assigned products.Responsible for developing pricing strategy for each channel and allocation the stocks accordingly.Planning and implementation of A&P budget in most efficient manner.Responsible for managing the all the promotional activities for the product and responsible staff and merchandisers.Involving all the Sales Managers in budgeting exercise and making sure that they achieve the turnover and margin budgets.Managing the Turnover, Margin and Inventory of the Product throughout the Product Life Cycle.Devising strategies for successful Product launch.Combining information from market research, past trends, sales data and input from sales to forecast demand and plan buying.Following a four month order cycle with Panasonic, Japan.Keeping the sales team informed and aware about the competition activities and being in touch with ground realties with regular and constant market visits. Train the staff and merchandisers on products and make available collateral information to hypermarkets.Responsibilities as Head of Enterprise Sale:Budgeting, Achieving, Allocation and defining sales for the department across the region.Maintain and responsible for sales of twelve key account managers and Sr. key account managers.Responsible for full P & L of the Department and assigned sales offices.Maintaining and handling Key Accounts for better business relationships Driving sales by providing adequate support on pricing, product information and direction to sales staff.Making and Reviewing the account development plan with direct sales force.Devising different schemes to keep the sales force motivated.

Responsible for increasing the market share of Kyocera printers, multifunction and wide format products.Developing and maintaining a healthy and beneficial relationship with the assigned accounts.Introduced the concept of Channel Marketing for Wide Format MFPs of Kyocera Mita.

(Joined the company as Service Engineer then promoted to Sales Engineer and then again promoted to Product Manager)Product Manager for Lexmark Printers, Sharp LCD Projectors.Monitoring Product Sale by 4 Sales Executives and 7 Showrooms across the countryOrdering of models as per Purchase, Sales & Inventory (PSI) and Minimum Purchase Requirement (MPR).Developing Promotional Schemes for these products.Responsibilities include finding competitive information, benchmark study etc.Setting up the dealer targets and incentives.Corresponding with the Parent company regarding pricing and other supports.Coordinating with the Advertisement Agency and Press media regarding Artwork and Release of Advertisements.Conducting In House Training for these products.

Providing Key Operator Training to the customers.Providing quality service to the customer.Customer Request Calls & Preventive Maintenance Calls.Making the customer expectation in line with company Policies.Professional image such as time commitment, Courteous Behavior and providing relevant information regarding service report.