Armand Parra Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Leading an ever-evolving Intelligence practice at Tracy-Locke, bringing context to data and creativity to analysis, always in service of more insightful strategy.

Denver, Colorado, United States

After 20 years in strategy, fueled by analytical rigor, I sought to move closer to the our analytics practice. My goal was to evolve our tools and frameworks to elevate not only our analytic capabilities but their application to our creativity and the solutions we create for clients. Day to day, I am lucky enough to lead our exceptional team of analysts who deliver everything from strategy-driving insight to optimization and performance solutions.

Denver, Co, United States

Leader of Insight & Strategy department at Integer. Constantly finding new ways to connect marketing and sales through innovative and effective strategy to drive growth for global clients like Mars, P&G, PepsiCo, Johnson & Johnson, ExxonMobil and PayPal. (But also have a soft spot for smaller start up clients breaking ground in new and emerging categories.)Day to day led a group of tremendously talented account planners whose curiosity and passion were something I simultaneously sought to fuel and be inspired by, every day. Sought to constantly find the marriage between rigorous human understanding and perpetual creativity.

Denver, Colorado

Department thought leader and strategic lead on Mars Wrigley (MWC) client business. Lead Shopper Marketing and Consumer Promotions strategy for mass seasonal and non-seasonal efforts across this confections giant, driving growth for mega-brands like M&Ms, Snickers, Skittles, and Extra.Built relationships across the marketing and sales spectrum, which were required to create effective strategies and sell in numerous programs to drive growth at MWC's key customers like Walmart, Target, Kroger, 7-Eleven and Amazon. Undertook key research and lead the development of strategies unique to selling a traditionally impulse-driven category in the growing ecommerce grocery space. Develop strategic guidance and shepherded the development of activations to maximize large-scale partnerships like the NFL, Marvel and Universal Studios. These types of partnerships can be incredibly effective in driving growth, but the large out-of-pocket investment requires knowing how to maximize every aspect of the partnership and how to bring those assets to bear at retail.

Denver