Armando Cabrera Campos Email & Phone Number

Mexico City Area, Mexico

• Led the BU Printing & Converting division, increasing the installed base of machines by 30% and securing long-term business relationships in the Labels and Flexible Packaging Industry, driving sustained growth.• Strategically collaborated with Product Line, Customer Care, and Service Teams, resulting in a 40% business increase in Mexico, Central America, and the Caribbean for Digital, Labels, and Flexible Packaging.• Expanded market presence by engaging with existing customers and brand owners in the Pharma, PHC, and Food Industry, resulting in a 25% growth in new business and applications using cutting-edge technology.• Recovered market share in 2020 by boosting sales by 20% (5M EUR), doubled sales in 2021 to 11M EUR, and achieved a record 19.5M EUR revenue in 2022, while driving the adoption of sustainable technologies and business diversification in Flexible Packaging.

Mexico City Area, Mexico

• Drove 100% growth in installed base for hardware presses from 4 to 8 within 2 years, generating an additional $6M USD in profit by developing strategic business opportunities in the Industrial Segment of Labels and Flexible Packaging.• Increased quarterly sales by $150K USD through targeted business development strategies with Brand Owners (B2C), Channel Partners, and existing B2B clients, significantly growing impressions with HP Indigo Digital Technology.• Provided technical expertise to develop new applications and materials, successfully leading projects that diversified business from Labels and Commercial clients to Flexible Packaging, including managing investments, technical training, and commercial implementation.• Executed technical-commercial training programs that accelerated market penetration of HP Indigo Technology, enhancing the value proposition, and resulting in successful ramp-ups for Flexible Packaging in the region.

Mexico City Area, Mexico

• Spearheaded business development efforts with key accounts such as DIAGEO, P&G, HENKEL, UNILEVER, APPLE, and COLGATE across Mexico and LATAM, driving revenue growth from $800K USD in 2011 to $1.2M USD by 2016, with a consistent 5% annual increase.• Delivered technical consultancy for Brand Owners and Converters, optimizing packaging projects from design to print, resulting in a 60% reduction in press approval time and waste through enhanced print and color management.• Developed new business opportunities with AAA consumer companies like Henkel and Unilever, as well as Converting Industries in Mexico and Latin America, contributing to an additional $1M USD in revenue in 2015 post-acquisition of Schawk, by implementing a strategic trust recovery plan.• Designed and executed a strategic expansion plan for the company in the LATAM region, strengthening relationships with printing companies like GPI, Essel Group, and Albea Group, and achieving top-tier service level ratings with key customers DIAGEO, P&G, and COLGATE.

• Managed in-plant operations for ink supply at TetraPak, overseeing a monthly volume of 65 tons of raw and finished materials, resulting in a 30% reduction in ink inventory, and a 20% decrease in operating expenses.• Increased sales by 11% for the TetraPak account, growing revenue from $1.8M USD to $2M USD, while achieving a 51% efficiency rate for 6 consecutive months and significantly enhancing client-supplier relations by reducing complaints and claims.• Led business development initiatives in the Bajio Region, driving a 20% gross margin increase, generating an additional $750K USD, and securing new business opportunities for the region.Implemented GMP and Statistical Process Control in the Printing Area and in-plant operations, ensuring compliance and optimizing production processes to improve overall operational efficiency.

• Managed plant operations and supervised production of collapsible tubes from print to form, ensuring adherence to KPIs, GMP, and quality procedures.• Implemented efficient production processes to optimize output and meet company standards.• Oversaw the start of plant operations at Albea Group, ensuring smooth and successful production processes.

• Managed the adaptation of designs for flexography printing and coordinated the delivery of plates, films, and proofs from suppliers.• Implemented digital workflow and conducted quality control for the prepress process, enhancing efficiency.• Improved pre-press workflow with partners and internally, streamlining processes and increasing productivity.

Costa Rica

• Managed press and prepress area for flexible packaging printing for Consumer and Agro-industry market at Polymer Costa Rica.• Implemented new technologies and digital workflow in prepress department to enhance quality and efficiency in the press department.• Oversaw human resources in prepress and press area to ensure smooth operations and productivity.

Ciudad De México Y Alrededores, México

• Managed the Graphic Design and Prepress departments at Smurfit Kappa Group, overseeing the supply of printing materials and coordinating graphic design projects for customers.• Led the Inplant of prepress services, ensuring efficient workflow and high-quality output for clients.• Implemented streamlined processes that resulted in a 15% increase in project turnaround time and customer satisfaction.

Mexico City Area, Mexico

• Coordinated and supervised the production of films and flexographic plates for clients at Gráfica Villalba.• Provided technical service to clients like Pliant, Bemis Packaging, and Printpack to improve their printing processes.• Developed fingerprints and conducted test runs for flexographic plates, optimizing presses and pre-press workflows.

Mexico City Area, Mexico

• Coordinated and supervised the production of films and flexographic plates for the printing area at emLABELS.• Managed a team of 5 designers in the pre-press department, ensuring efficient workflow and high-quality output.• Implemented new digital workflow processes to streamline production and increase efficiency.

Master Of Business Administration (Mba), Business Administration And Management, General, Mba

G7 Expert - Cmp, Color Management

Lic., Graphic Design