Armando Castillo Email & Phone Number

Guadalajara, Jal., MX

Área Metropolitana De Guadalajara, México

Seguros y servicios financieros

Guadalajara, Metropolitan Area. Mexico

Leading global company stablished in 1871, with presence in more than 130 countries. We offer solutions for risk management, insurance brokerage, risk consulting and insurance program management services. We help our customers turn risks into growth opportunities.

Zapopan, Jalisco, México

• Company dedicated to the manufacture and marketing of beauty and hair-care products. Acquired by Henkel.Responsible for creating the CPFR Manager position and manage the product supply for WM, Soriana, Chedraui, and.
• Managed Midway account (10 million USD), without out-of-stocks despite the pandemic. Additionally, I negotiated the incoterm update from DDP to CPT
• Established robust coordination between sales, demand planning, and logistics, which allowed us to perform as a single team to improve the service level (89 to 97%) and eliminate delivery incidents from 15 to 0 in a.
• I improved Walmart’s in-stock from 88% to 98% in three months, implemented monitoring algorithms for demand and product replenishment while maintaining optimal levels of inventory and timely feedback with my.
• I developed a methodology for inventory dispersion and maximized the sell-through, exceeding WM’s success criterion.

Mexico City

• Personal entrepreneurship to distribute mineral water.Responsible for the business management, P&L, and operations: purchase, sale, collection, distribution, and inventory management.
• Designed and implemented the business plan, which allowed the product distribution in the restaurant channel.

Mexico City

• Comprehensive marketing solutions agency with more than 38 years of experience in Mexico and Central America.Responsible for incorporating clients and steer the promoter’s team for the small and medium-sized business.
• Increased the customer base from 15 to 25 and improved the sell-out to double-digit levels by optimizing routes, salaries, and technology.

Mexico City

• Promotion and marketing agency founded more than 35 years ago.Responsible for the horizontal distribution program for the Nissin brand in Guadalajara City.
• I enhanced the operation model and salary scheme, which allowed me to triple the sales volume in four months.

Mexico City

• A corporation with a presence in more than 150 countries and 30 years in the market manufactures and sells shaving products.Responsible for self-service and wholesale customers in the center and southeast of the.
• Incorporated Super-Max as a supplier for Walmart and Garis. Unprecedented contribution for the brand in Mexico.
• Increased the product distribution in Chedraui and tripled the monthly turnover to 120 thousand USD.
• Relaunched the promoter’s program, by negotiating optimal conditions for the company and the agency.

Mexico City

• Swiss company founded in 1845, specialized in the manufacture and sale of Premium Chocolates.Key Account Manager (KAM) Mexico City 03/2010 – 07/2011Responsible for developing the business in self-service chains and.
• Improved sell-in and sell-out results by 12% and 6% for Soriana, Comercial Mexicana, and Chedraui in the first half of 2011, through data analysis, point-of-sale segmentation, and incentivize consumption in top stores.
• Achieved record sales in Costco of 60% growth (2010 vs. 2009) through joint planning of seasonal initiatives for the different seasons of the year and their respective BTL activities.
• Reverted a negative trend in sales and grew the sell-in by 11% (2010 vs. 2009), increased brand distribution by maximizing customers’ margin, combining profitability, pricing, distribution and sales forecast.
• Reinvented the operating model in terms of structure, work plan, communication, training, procedures, and personnel development. So I improved the sell-out by 12% (2009 vs. 2008) and generated impeccable execution at.

Mexico City

• Industrial business, manufactures and sells devices for the descaling of industrial pipes. Responsible for coordinating the production, sale, and installation operations of the devices.
• Optimized sales and manufacturing processes, improving delivery time by 60%.

Mexico

• An american multinational company, founded in 1837, a leader in the production and marketing of massive consumer goods.Unit Manager – Go to Market – Western Region Guadalajara City 12/2006 – 04/2008Responsible for.
• Implemented the “Go-to-Market” strategy in Guadalajara by forming three distributors and their respective sales teamsUnit Manager – Go to Market – Nationwide Mexico City 07/2000 – 12/2006Responsible for the.
• Led three external agencies for the recruiting and training of more than a thousand people who performed the sales and merchandising functions; I managed the respective 10 million USD budget.
• Conducted the integration of Gillette and Duracell’s brands. In three months, I enhanced the market share by 10 pp in Mexico City; this variable did not reflect growth in the last five years.
• Trained colleagues from Ecuador to reapply the distribution model in Quito and Guayaquil.
• Implemented the horizontal distribution for Mexico City in six months, unprecedented achievement; this labor considered the establishments’ census, recruiting, and training of 140 salespeople; selection and training.

Mba, Master Of Business Administration Specialized In Marketing

Ingeniería, Industrial Engineering