Armando Regino Email & Phone Number

México

Ciudad De México, México

To maximize 4 Rare Diseases brands (Fabrazyme, Myozyme, Cerezyme, Aldurazyme) & 2 Multiple sclerosis brands (Lemtrada, Aubagio) results in terms of patients in commercial therapy and high levels of adherence with the right level of net income and responsible for sales and marketing teams. 23 persons integrate the BU. Reporting to the Specialty Care General.

Shape the future and set governance for all Specialty Care Therapeutic Areas. Reporting to the Specialty Care General Manager.

Implement strategies to maximize prescription (Thymoglobulin, Renvela, Renagel) and rare diseases brands (Fabrazyme for Fabry disease) results included in the Business Unit. The BU was integrated by 14 persons including: Sales team and 2 Product Managers with report to the Sanofi Genzyme Business Unit Head.

Maximize results of the brands included in the Business Unit for Fabry and Pompe diseases, the BU was integrated by 15 persons including: Sales team and 2 Product Managers with report to the Genzyme General Manager.

Mexico

Responsible for marketing plan, A&P budget, sales budget and product forecast, establishing strategies for internists, nephrologists, cardiologists, neurologists and geneticists to increase patient diagnose and grow the market since Fabry is a rare disease with low incidence in the world, I had a marketing coordinator under my supervision and reporting to.

Responsible for marketing plan, A&P budget, sales budget and product forecast, establishing strategies for pediatricians, infectologists, cardiologists, wholesalers, pharmacists and general population to increase the prescription of vaccines included in the company portfolio with a marketing analyst under my supervision and reporting to the Vaccines.

Make the renal market analysis in all sectors (IMSS, ISSSTE, SSA and Private) in order to design strategies to increase the amount of patients in therapy and the profitability for the renal Business Unit also to identify factors that impact in the business growth with a Jr Manager under my supervision and reporting to the Renal Business Unit Director

Responsible for marketing plan, A&P budget, sales budget, product & medical devices forecast, establishing growth strategies in terms of patients in therapy, sales and profitability through the public and private channels development with 3 Sr. Analysts and 1 Jr. Marketing Manager under my supervision, reporting to the Renal Business Unit Director

Start and develop the consumer goods area, with a marketing coordinator under my supervision and reporting to the Operations General Manager

Develop and implement the visual communication strategy in the points of sales nation-wide for all the brands and sales channels which included supermarkets, wholesalers’ stores, airports, restaurants and trade shows, with a Sr. Marketing Coordinator under my supervision and reporting to the Trade Marketing Director

Develop and implement projects to impact the target consumer with new technologies applied to marketing (Technomarketing), reporting to the Trade Marketing Director

Implement software ERP (SAP/R3 SD Module) and new technologies, for marketing, sales, human resources, warehouse, and finance areas, with an Analyst under my supervision and reporting to the New Projects Manager in IT

Ad hoc software development for distribution centers nationwide that included: Order registry, pre invoices, freight registry and warehouse management

Marketing, Marketing

Leadership

Computer Science