Armando Santacesaria Email and Phone Number

CEO with 25+ years of experience in FMCG, across fresh and ambient food categories, as well as beauty and homecare. Managing large global brands and P&Ls up to $6B. Deep end-to-end expertise combining marketing/commercial operations with industrial manufacturing.• Strategy: defined exact “where to play” and “how to win” across 20+ categories resulting in commercial end-to-end alignment with Migros retailer and significant margin enhancement • Brand building: launched Gillette Fusion razor across EU, doubled Pringles sales in EMEA, boosted Migros Industry brands on the back of the launch of CoffeeB and Mibelle beauty care brand expansion in US, UK, Korea.• Organizational Development: merged 26 independent companies into 5 large industrial units with their P&L at scale. Introduced central Shared Services and Centers of Excellence. Identified and stopped several “leaky buckets.” • Business Transformation: integrated Migros industry within Migros retailer and optimized end-to-end processes. Enhanced go-to-market in each key channel (grocery, convenience, HORECA, international, B2B, online/D2C) • D&I: launched Female Talents Initiative, enhanced focus on mgt trainees, talent development, succession planning, and mentoring. Drove an organization-wide (13,000 employees) program of accountability and entrepreneurialism.