• Responsible to increase sales and profit margin on a sustained basis in order to exceed the objectives defined by GM. o 45% sales increase 2016 vs 2015 // 12% YTD sales increase 2017 vs 2016 o Monthly average sale 2015= 17k 2016 = 24k 2017 = 27k• Ensure and define the expansion plan of the OEM and Aftermarket segments based on the budget defined by the general management with the objective to increase our SOM.o Coordinate and ensure the timely operation and launch of five new Aftermarket stores during 2016o Retention of 41 clients and acquisition of 48 new manufacturers of trailers (OEM´s) that represented increase from 7 to 12 Mdp monthly sale• Control and manage the spending budget of the northern region in accordance with guidelines defined by the area of finance and authorized by the general management in order to be more efficient with the management of resources.• Responsible for providing coaching, support and confidence to the team of sale managers in order to exceed their personal goals, develop their leadership and provide their highest performance.• Reinforced team focus towards core fundamentals of customer service, product quality, and competitive pricing transforming salespersons on value added consultants (focused mainly on solving problems and selling knowledge and service). • Evaluate and define the succession plan in the northern region with the objective of ensuring the development of employees and leaders that guarantee the sustainable growth on middle-long term.

• Working with GM and manager staff members (IT, Finances, Logistic, HR, Sales, etc.) to develop a commercial strategy for the organization (new business process), as well as developing a product wallet based on the different segments, families & sku´s• Generating and Following up leads. Design and implement our participation in the different strategic trade fairs (stand design and assembly, participants, roles, materials, etc.).• Working with GM on the marketing strategy of rebranding and make a differentiation (new name, symbol, design, logo, packaging, etc.) of the own brands. • Create a team culture, remove organizational barriers and generate plans to achieve common goals in order to obtain robust solutions for our customers.• Responsible for developing leadership programs, as well as business training tools in products and processes.

•Responsible for the daily operation•Provide effective and inspiring leadership to Imagen Dental by being actively involved in all programs and services, developing a broad and deep knowledge of all programs .•Develop and implement a system for tracking and reporting on the progress of the strategic plan implementation.•Makes a constant effort to identify and address customer challenges and needs on a strategic level by effectively leveraging Imagen Dental Solutions offering and unique business value to create business opportunities for the company. •Proactively suggests viable solutions to the customer, based on business and service portfolio understanding•Exhibit ownership and provide consistent direction for Regional team to execute business plan, drive top-line sales to ensure financial goals, expense targets, and company objectives are met •Identify and develop successful strategies in partnership with District and store Managers to impact regional business plan •Build a sales culture that inspires a high performing team to drive ultimate sales performance •Ensure stores achieve optimal staffing levels to include the right people in the right positions •Attract, recruit and retain top talent to maximize store performance through consistent, effective coaching and feedback •Coach and develop Regional Management team on business acumen, visual presentation and people management through store visits and sufficient on-boarding •Coaches and mentors the virtual team to ensure successful team work and cooperation

•Planning and Implementation of Annual Strategic Plan of Marketing, focused on mass market and defining target markets, market share, brand positioning and value propositions for our clients.•Achieve income targets, margin, sales and productivity of sales channels.•Design of Integral Tactical Plan for each city with Axtel presence. (39 cities nationwide)•Establishment of commercial activities focused on acquiring new customers and retain the existing base.•Increase the participation of our products and services (wallet share) with our current customers.•Definition of product, pricing, channel sales and communication tactics•Developing branding promotions and increased income.•Design, planning and execution of the Annual Communication Strategy and sale of our products and services. Direct Marketing.•Management, design and updating of information on the websites of internal and external customers. (Sharepoint, banners, etc.)•Define and implement the operating model of our sales channels•Define, design and manage channel strategy through marketing efforts that encourage sales executives in achieving their goals, always aligned at cost and quality of the sale.•Define and implement schemes commission to our different sales channels.•Define, design and implement a certification model for sales executives of our channels•Follow the life cycle in our sales channels.•Design and development of sales tools to support our channels•Creation and execution of commercial training model sales executives

1.-Responsible for monitoring indicators of Acquisition, Growth, Retention and shield our customer base for the mass market (for voice and data offerings) in fiber optic and wireless technologies.2.-Develop inbound and outbound campaigns using customer segmentation to implement in our Call Centers areas of telemarketing, customer service, Shield and Rescue. To care indicators ARPU (average revenue per user) and churn rate (abandoned or disappointed customers)3.- Responsible for identifying areas of interest for the deployment of optical fiber and WiMAX base stations4.-Defined the Forecast for FTTH and Wimax technology (Voice and Data) based on statistical criteria (socioeconomic status, market share, competition, economic units, density, available capacity, Run Rate, etc.).

•Planning, Design and Implementation of the integrated market plan focused on increase brand presence in the territories of Mexico and Central America.•Development and Implementation of Commercial Marketing Strategy for different products: Automotive Batteries, Heavy Duty Batteries, Special Applications Batteries, Motorcycle Batteries, Filters and Lubricants.•Integration of Strategic Marketing Planning, Sales and Business Development.•Manage the marketing budget to ensure their return on investment.•Ensure the correct execution of sales and marketing in our sales channels (Certified Distributors and Wholesale)•Weekly tracking of market recovery projects (Clients Exclusive and Mixed Competitors)•Monitoring, Review and Analysis of Commercial Market Census to generate counter actions (based on results)•Build and maintain strong relationships with distributors and retailers / Understanding consumer buy habits.•Branding Strategies•Assurance the increase of Market share Indicators, Presence, Inventories and Merchandising•Encharged of Strategy for New Product Launches•Training and Certification of sale agents and market promoters through practical training and field supervision.•Planning and Implementation of Conventions and Advisory Councils with our Certified Distributors and Retailers•Ensure a high rating of leadership as a result of employee engagement survey

•Planning, Design and Implementation of the integrated market plan in the territories with presence of JCI brands•Manage the efficient use of commercial budget (Facades, Conventions, Pop, Promotion, Market Share)•Training and Certification of sale executives•Provide timely market information to the Marketing Director•Implement strategic projects together with Sale Regional Director•Lead the implementation of the Commercial Market Census•Review progress on weekly sales and availability indicators (Coverage, PDM, brand presence, Inventories) and to assess progress in studies of habits, brand health and Top / Share of Mind•Conducting Market Research (Mystery Shopper) and Assessments of Level Service and Operation of our Certified Distributors.•Detailed analysis of the Market Recovery Projects from the competition•Ensure proper marketing (Pop Material, Promotional, Events, Facades and Category Management) at our Service Centers and Workshops, as well as the business of our retail customers.•Implementation of Mini Conventions, Guide visits of customers to our operation plant and Distribution Centers. •Participation in Strategic Exhibitions (Expo Transport rujac Expo, Expo PAACE, etc.•Implement the Sales and Marketing strategy in the Wholesale channel

•Development of Continuous Improvement Projects (Savings and Design) by using statistical tools applied by Six Sigma and Lean Manufacturing Metodology

•Responsible for the receipt of the daily operation of the branch network and operations centers by the AS/400 system and the monitoring indicators defined in the area of operations and Process Control.•Customer Care Center Operations Support and Clarifications•Weekly monitoring of service level indicators and Productivity in the Operations•Participation in the project of integration with Bancrecer Banorte