Promoted and achieved growth and sustainability as a leaderIdentified trends and new products to attract new members and boost loyaltyIntroduced a major change in the business and added nutrition services and coaching Cultivated and reinforced the philosophy of a family-oriented health club despite the centre’s low-cost facilities

Worked as a Consultant and Ambassador for a leading technology company in Spain and, in less than a year, attracted dozens of customers, including a market leader, and helped establish more than 30 centresProposed a marketing strategy for the promotion of the company’s apps and softwarein Portugal, the next best European market after Spain in terms of revenues

Worked as an Editor of a quarterly magazine for managers and instructors, which is distributed to over 1,600 locationsResponsible for coming up with interesting articles and scouting prestigious authors for a professional audienceResponsible for reviewing news, press releases and contents

Roles in EventsA Mentor for and Organizer of the most relevant and prestigious fitness congress in Portugal, which is internationally renowned and serves as the meeting place of thousands of professionals, as well as business owners and providers, in the fitness community, of which satisfaction ratings are above 85% in its 10 consecutive editionsAmong the Event Creators of “Summit Leaders” where the top 10 fitness business owners and leaders discussed strategy and market analysis, research and institutional guidanceAn Organizer of business meetings and regular workshops on different subjects (sales, marketing, retention, exercise, regulation and law and market trends)A Promoter and Supervisor of Europe’s most important fitness events such as the FIBO trade show, IHRSA events and EuropeActive CongressesAchievements in OperationsBegan with 70 members in 2006 and recruited over 1,100 members until 2017 Raised almost half a million euros in sponsorships and services revenuesHelped design and implement a credible and reliable strategy with the government and local authoritiesCollaborated with international partners in disseminating European Commission projects and campaigns, as well as promoting physical activitiesBecame a Privileged Interlocutor for the government in setting up legislation on the industry

Módulo ESTRATÉGIA:ANÁLISIS DEL MERCADO Y ESTRATEGIASistemas para el análisis estratégico

EHFA, the European Health & Fitness Association, is a not-for-profit organisation representing the interests of the sector in Brussels with the EU, the International Olympic Committee in Lausanne and the World Health Organisation in Geneva. With its objective to get more people, more active, more often, EHFA is a standards setting body of the health and fitness industry in Europe and promotes best practice in instruction and training.