Armando Nascimento Email & Phone Number

Brussels, Be

Ghent, Flemish Region, Belgium

Biscoff Marketing Manager for Indirect Distribution - Expansion CountriesPriority Countries:- Australia, Canada, Saudi Arabia, India, Mexico and Brazil.- Secure the successful implementation of our Brand Growth Model across our partners and countries.

Belgium

· Trade Marketing Head for European Expansion Countries: Scandinavia, Switzerland and Austria, Portugal, Poland, Balkans, Baltics and CEE.· Middle East Countries.I’m currently heading the Trade Marketing department for our European Expansion Sales Structure, this duo-Route to Market business model where we work with exclusive partners in each country and run our direct operations for selected countries.Leading 7 direct reports and responsible for a Total Budget of more than EUR 5.5Mio for Trade Marketing activations (BTL).This team is responsible for our annual Brand Business Plan definition, collaboration with retailers and partners to design our promotional calendar for each scope, portfolio prioritization, internal people cycle and localization of our brand strategy.It requires remote international leadership and influence with directs reports and sales team based in different countries and regions with a multicultural and diverse trade/commercial environment and a dynamic trade reality from alco-dark markets to more flexible and open-trade countries.

Belgium

Heading the Trademarketing Structure for Global Travel Retail (Airlines, Cruises, Airports and Ferries) and Middle-East domestic.- Challenging yet exciting to work with Saudi Arabia, Kuwait and Qatar domestic markets.- Multicultural and diverse trade/commercial environment working with Turkey, Israel, Gulf Countries and Europe/North America Travel Retail.- Negotiating with partners across different countries and regions / leading partner's salesforce to execute our trade strategy.- Remote international leadership and influence with direct reports and sales team based in different regions.

Belgium

EMEA Travel Retail- Scandinavia Cruises and Ferries.- European Airports (Lagardere and DUFRY).- Major International Airlines (Qatar Airways, Virgin Atlantic, Brussels Airlines, TUI Airlines).- English Channel Ferries.Travel & Retail is one of the biggest opportunities for FMCG companies. This unique channel has the opportunity to drive premiumization and consumer experience. In ABI we dream to grow our market share in the segment and develop our global brands closer to the heart of our consumers.I have a robust P&L Accountability (strong performance top line and bottom line), several cases of brand expansion and promo development and also proud to lead market expansion with multiple "first time" partnership with market leaders.

Prague, The Capital, Czech Republic

Digital transformation strategy for Direct Distribution in one of the most penetrated FMCG categories around the world - beers!Start up all operations and support model for B2B d-Commerce designed for direct distribution across Europe.- Customer Success- Start up/Change Management of a new business team in Prague.- Responsible for the operation of B2B Solution, driving improvements through: Customer retention, adoption and revenue performance.- Drive customer centricity.- People pipeline development for business solutions and B2B in EU.- Processes design cross countries and channels.- Lead B2B integration into Business OP cycles.- Map new capabilities to increase customer's adoption and drive performance.- Drive business decisions through customers behavior analysis.

Brazil

Senior National Sales Manager - Grocery and Cash & Carry Channels- Holding more than USD 50 million of annual revenue within accountability for growing at Cash & Carry Channel and Carrefour.- At the end of 2017, we hit the record Value Market Share within the Cash & Carry channel.- My duty is at the same time to increase profitability through Cost to Serve initiatives, leadcategory growth through perfect store improvements and develop a sales team capable to drivediamond approach inside Mars and within customer.- The main challenge is to understand how to grow bigger and faster than Cash & Carry and overall manage financial performance for each account.- With more than double digits growth rate and gaining value share in Market and in Customers we were responsible to drive a more strategic thinking to company and brands. - Focus on talented people and strategy to create a solid business to thrive success over years.- Support hiring processes & talent pipeline.* Great achievement with the (Advantage Survey) Customer Centricity approach with Carrefour in 2017.

Brazil

*Carrefour [April 2014 - April 2015]**Cash & Carry Channel (Atacadao and Assai) [April 2015 - July 2015]*Carrefour- Managing its important role to pet category and guarantee to achieve results over the market opportunities. Also printing the co-managing way of business to ensure sales success.- Responsible over revenue, growth, profit, product/assortment, placement/everyday shelving, merchandising, pricing, promotions, and seasonal merchandising.- Managing pricing environment proactively considering directions of marketing scenarios and fiscal and profitability needs of the business.- Execute the process of generating value to consumer ensuring to drive the portfolio strategies.

Campinas Area, Brazil

Brazil

Brazil

Brazil

Finance, General

Activities and Societies: Executive & Commercial

Master'S Degree, Sales Management

Bachelor'S Degree, Marketing