Promoted into role to lead Invitae’s Digital Health efforts into Southern California & Arizona. Responsible for selling Invitae Enterprise Solutions (SaaS) tools and capabilities inclusive of implementing High-Risk Cancer Identification Programs, Decision Support Software/PGx Testing, EHR Integrations, Lab Consolidations, Research Collaborations, and Genetic Testing Partnerships.AchievementsBusiness Development: •Successfully launched High-Risk Cancer Screening Programs at HonorHealth (Phoenix, AZ) and Loma Linda University Health (Loma Linda, CA) increasing test volume ≈ 28% YoY•Collaborate with Sales and Sales Leadership qualifying key accounts strategically aligning internal & external stakeholders determining high-value opportunities and developing sales strategies to win & close business. •Proactively communicate with decision makers across the Health System Ecosystem from C-Suite Executives and Service Line Directors to Physician Champions and Genetics Experts advocating for the integration of Invitae Solutions/Services to increase genetic screening, create workflow efficiencies around genetics, increase cost savings while enhancing the overall patient experience.  Revenue Generation:•100% Quota attainment seven of last eight quartersProject Leadership:•Led, developed, and maintained project roadmaps and deadlines, leading stakeholder engagement, accountability, contract negotiations, communicating project statuses, significant milestones, and project setbacks aligning key stakeholders towards successful win-win outcomes.•Work cross-functionally across sales, sales leadership, product, software support, customer success, and legal departments to ensure timely execution of project deliverables and timelines from initial outreach through project completion to post-go live account management.

Successfully transitioned into the Biotech industry at Invitae, a market-leading diagnostic genetics lab, to grow and leverage proficiency in sales and marketing to make a meaningful impact within the healthcare space.AchievementsBusiness Development: •Proactively sell & market Invitae’s Oncology & Women’s Health products and services supporting forty Regional Managers across six regions through daily prospecting, proactive communication, and targeting towards genetics experts, oncologists, and women’s health providers•Responsible for 24% of the new business opportunities closed in each region equaling over 10K+ test requisitions and $4.5M in test revenue (Q4 '19)• Top three on team in new business opportunities created (1500+) over the last three years • Top 20% in company-wide performance (‘20, ‘21) • Assisted in the recruitment, hiring, onboarding, and training of new sales representativesRevenue Generation: • Led lead-generating activities helping grow volume and revenue in each region by 96% YoY• Supported the two highest-grossing regions in terms of volume - 50K+ total test requisitions and $22.5M in test revenue (Q2-Q4 '19)

Started a consulting business to help organizations and small businesses in the areas of event management, strategic planning, event ticketing and marketing working with companies and organizations like Cirque De Soleil, TBD Marketing Analytics, & Miami Music Festival - III Points.Achievements Strategic Planning: •Created pitch decks & business strategies for TBD Marketing & Analytics data solutions service to be used in an initial seed-funding round Revenue Generation: •Consulted with Group Tickets of America on lead generation and development outreach for the Miami production of Cirque De Soleil’s Kurios resulting in 100+ group tickets sold and 12% of total group sales revenue Business Development: •Partnered with Miami Music Festival, III Points, on developing long-term ticket sales strategies and sourcing secondary market partners and festival sponsorships resulting in a $50K+ ticket sponsorship deal with Ticket Galaxy (Stubhub competitor).

Promoted into role with the Orange Bowl Committee (OBC), a 360-member non-profit sports organization promoting college football, amateur athletics & economic development in South Florida, to lead patron relocation efforts into the $500M renovation of Hard Rock Stadium.AchievementsSales Leadership: •Led staff of 15 employees in exceeding organizational revenue goal of $13M by $2M•Sold out 2015-2016 College Football Playoff (CFP) Semi-Final Game•Reached a 93% renewal rate for the 2016 Capital One Orange BowlSales Operations: •Responsible for directing sales of $10-$15M, managing the day-to-day operations of the OBC Ticket Sales & Service department setting ticket pricing, managing ticket inventory, hiring staff, coaching best practices, motivating and inspiring team members, developing and executing sales, service, and operational plans for each of the OBC's ticketed eventsBusiness Development: •Assisted in securing a three year $100K+ ticket partnership deal with ESPN•Increased patron database by 33% topping 65K subscriptions in two years

Hired to build, develop, teach, coach and lead the Orange Bowl Committee's newly formed outbound sales team.AchievementsRevenue Generation: •As a selling manager secured $1.7M in new business over three years 113% to quota•Helped set a Sun-Life Stadium attendance record (80,120 fans) for the 2013 BCS National Title Game (Alabama vs. Norte Dame)Leadership: •Directed Inside Sales team to a record $564K in new business in 2014•Led department to 32% increase in new revenue and a 29% increase in tickets sold from 2011-2014Team Building & Development: •Elevated 75% of Inside Sales Reps into full-time sports sales roles

Hired on with the Arizona Diamondbacks, a Major League Baseball franchise and home to the 2001 World Series Champions, was tasked with selling Season, Group, and Premium ticket packages to individuals buyers, small businesses, and large organizations. Leading an 18-person Inside Sales team in sold revenue, individually contributing over $227K in new business over the 2009-2010 seasons.