Lead business development and extend practice beyond Northwestern public utilities. Leverage domain expertise, extensive network, and industry relationships to establish practice in organizational change management related to renewable energy and electrification applications. Serve as principal consultant on projects related to these topics. Support other ongoing projects as needed.

Superintend all marketing functions for Daramic brand including brand management, industry presence, marketing asset management, market development strategy, forecasting, capturing voice of customer, and developing and tracking metrics to quantify performance, identify issues, and drive resolution. Lead Strategic Marketing Process, successfully bringing multiple differentiated products to market at price premiums over standard offerings.

Responsible for mid- to long-term strategy development and general marketing for marine vertical in Energy division.

Retained primary responsibilities from previous role as JCI divested Power Solutions division, which became Clarios.Revitalized global demand planning capability as a member of the Strategic Business Planning organization.Designed and implemented agile and collaborative demand planning process across five major regional CBUs.Owned communication of global demand across all levels and functions within the organizationEmpowered regions to navigate Covid-related uncertainty through the ability to cast and re-cast demand as pandemic unfolded, providing leadership with key data to plan appropriate mitigation strategies.

Launched global market forecasting and scenario planning capability, guiding business decisions around expansions, contractions, and new markets with a >90% forecast accuracy rate over the decade. Continued to own Market/Competitive Intelligence function and evolve Global Intelligence Program.Created algorithm and market models leveraging consumer, macroeconomic, and geopolitical information to forecast demand of automotive batteries.Supported major investment decisions with accurate data and a deep understanding of key indicators and their impact on expected returns.Predicted market white spaces in nascent vehicle electrification market which have subsequently been filled by products projected to grow to over $20B in revenue by 2025.Accurately estimated consumer value proposition of evolving product portfolio and utilized this knowledge to provide recommendations around existing product positioning and future product development.Owned global Market Intelligence function, responsible for the continuous identification and elimination of knowledge gaps in the decision-making process, then the institutionalization of realized improvements.Developed global Competitive Intelligence sub-function, delivering real-time, actionable intelligence on competitor product development, capacity expansions, go-to-market strategies, cost structure/pricing, financials and more.Established a network of MI practitioners, decision-makers, and data resources, both internal and external, to de-silo critical information and deliver actionable and timely intelligence across the organization.Earned a trusted partnership with executive leadership through data-driven guidance on business-defining decisions.Managed people, tools, budget, and relationships to continue evolving the function.

Helped found Market Intelligence capability for Power Solutions.Internal needs and 3rd party solutions assessmentTools and training development and implementationDelivery of tailored solutions to key regions and business groupsCoordinated market research projects across global group of Market Intelligence professionalsManaged vendor relationships and a budget of $1M or moreFacilitated workshops, war games, and expert presentations for multiple departments throughout the organization.