Arman P. Medina Email and Phone Number

Lecturer of Management (08/23 - Current)Senior Adjunct Professor (08/21 - 7/23)Adjunct Professor (01/18 - 07/21) • Discovering Business Fall 22-23 & Spring 22• Economics of Sport Spring 18 & Fall 22, 24• Ethics in Sports Management Fall 19 & Spring 19-24• History of Sports Summer 20-21 & Fall 20, 23, 24• Introduction to Entrepreneurship Spring 18• Introduction to Sports Management Fall 20-21, 24 & Spring 24• Legal Issues & Social Issues in Sports Management Fall 21-23• Personal Finance for College Spring 18-19, 21• Positive Transitions for Student Athletes Spring 23• Professional Skills and Career Paths in Sports Management Spring 21-22• Research Methods in Sports Management Spring 24 & Fall 24• Sport Psychology Fall 22• Sports Organization and Business Fall 18-19 & Spring 2019• Sports Sponsorship & Sales Management Spring 23-24 • Strategic Management Capstone Summer 23, Fall 23 & Spring 24Adjunct Instructor • Marketing and Advertising in Sports Spring 11Menlo College Service• Faculty Senate Member Fall 23 - Current• Menlo College Sports Management Club Advisor Fall 23 - Current• Retirement Committee Member Spring 23 - Current• President's Budget Advisory Council Member Fall 24 - Current• Curriculum Committee Member Fall 23 - Spring 24

Adjunct Lecturer• Financial Aspects of Sport - Graduate Spring 15, 20, 21• Independent Study - Graduate (Advisor) Fall 15 & Spring 15 • Intro to Kinesiology - Undergraduate Fall 16 • Legal & Ethical Aspects of Sport - Graduate Spring 15• Management, Leadership & Communication in Sport - Grad Fall 14-15, 19, 20• Special Studies - Non-Thesis Master’s Project - (Advisor) Fall 15-16 & Spring 16-17• Sport & Fitness Marketing Undergraduate Fall 22-24• Sport Facility & Event Management - Undergraduate Fall 20-22 & Spring 15, 18, 20-24• Theory of Sport & Fitness Management - Undergraduate Fall 14-15, 17, 19, 20, 23 & Spring 20-21• Writing Workshop - Undergraduate Summer 18-21, Fall 16-22 & Spring 16-23Davidson College of Engineering• ENGR 100W Engineering Reports - Undergraduate Summer 18-24, Fall 2018 & Spring 2019

• Clients: Imotion Photography; JMW Dental; Specialized Bicycles; StarBrite Dental and Touch of Pacific• Assist companies to achieve their goals through proper organization and planning• Analyze client’s demographics, industry demand trends and the economic climate• Complete SWOT analysis and competitor analysis for clients• Services: marketing plans, sales training, business development plans, brand management and creating SOPs• Marketing tactics: corporate alliances; television & print advertising; online social networks and web presence• Conducted an all-day sales seminar for Specialized Bicycles inside sales team• PR work exposed StarBrite Dental in local newspaper, local radio, a national and two local television stations

Sales Manager - San Mateo, CA (11/10 - 11/13)• Ensured guest satisfaction• Inspired and motivated sales associates and shop mechanics• Responsible for sales floor including signage and new sales setsOperations Manager - Berkeley, CA (03/10 - 11/10)• Ensured accurate reception and processing of all products• Responsible for inventory and backroomSales Associate - San Mateo, CA (08/09 - 02/10)

Taught Economics of Sport and Sport Marketing to master and doctoral candidates in the Sport Psychology Graduate Program - Certificate in Sport Management

Taught Sport Marketing to undergraduates in the Division of Business - Minor in Sport Mangement

Director, Business Development - Independent Contractor (10/06 - 05/09)• Responsible for soliciting new accounts• Created and implemented business development strategieso Initiated an email marketing campaign to sport attorneys, sport commissions, event owners & CVBs• Oversaw team of market researchers • Recruited and trained market researchers• Prepared survey strategy to ensure market researchers are in the highest traffic areas• Ensured proper sampling methodology was employed at events• Managed market research at 16 events with over 12,000 surveys gatheredMarket Researcher (07/06 - 09/06)• Administered surveys at the San Jose Grand Prix, Tapestry of Arts Festival and the San Jose Jazz Festival

Broad Market - Retail Specialist (06/06 - 02/07)Chain Division - Peninsula Regional Manager (03/02 - 06/06)• Region covered San Francisco to Santa Clara and had 142 accounts• Oversaw, trained, retrained and motivated five sales representativesChain Division - Sales Representative (03/01 - 02/02)• Increased displayed cases by 114% compared to previous twelve months • Increased direct sales by 279% compared to previous twelve months• Nominated for sales representative of the month seven times in twelve months• Sales representative of the month September 2001

General Manager (12/98 - 02/01)• Acquired and maintained wholesale accounts as primary responsibility• Designed Wholesale Marketing Plan and implemented it• Ensured production was running on schedule• Oversaw quality control• Ensured museum archival standards were met on framing• Facilitated in planning, development, and implementation of art shows• Oversaw the set up of display walls and lights at art shows• Responsible for packing and transport of art, some pieces valued at $100,000+Sales Associate (05/98 - 11/98)

Front Office Manager• Oversaw valet parking, bell services, continental breakfast and front office• Controlled labor and reported daily labor expenses to the General Manager• Accountable for staff scheduling and payroll• Developed, modified and improved policies and procedures• Guided staff by training; retraining; supporting and reviewing• Assisted in sales and marketing strategies• Facilitated in the development of yearly plan and forecasting

Rooms Manager• Increased 1996 room revenue 13.0% compared to 1995 • Acting General Manager from June 1995 to September 1995• Responsible for hotel in the absences of the General Manager• Accountable for all hotel operations, 60 employees and four managers• Accountable for reservations, front office, housekeeping and engineering • Controlled room inventory and room rates• Maintained nine wholesale accounts that represented 139% of inventory• Reported monthly market segment breakdowns and variances to the President

Assistant Front Office Manager• Responsible for front office operations• Assigned work schedule for front office, PBX and bell staff• Verified payroll and submitted it to Accounting• Facilitated in development of Sales and Marketing strategies

Front Office Guest Services Agent• Responsible for front office in the absences of the Assistant General Manager• Trained new hires in front office and night audit• Handled reservations deskNight Auditor• Verified and balanced daily postings• Prepared statistical reports for senior corporate management