Marketing specialist with multi hats at the communication agency Phosworks; Head of Life Science, Project Manager, Account Manager and member of the Planner group. I specialized in translating technical and research heavy products and services into human-centered communication plans and deliverables.

Marketing Communication Manager responsible for developing and executing the branding and marketing communication strategies and campaigns of the Research & Applied Market P&L (RAM) aiming to increase market awareness and drive lead generation.• Designed and lead fully integrated global marketing campaigns across the entire marketing mix using both traditional and digital media.• Acted as the branding ‘go-to’ person, supporting product and marketing managers with branding… Show more Marketing Communication Manager responsible for developing and executing the branding and marketing communication strategies and campaigns of the Research & Applied Market P&L (RAM) aiming to increase market awareness and drive lead generation.• Designed and lead fully integrated global marketing campaigns across the entire marketing mix using both traditional and digital media.• Acted as the branding ‘go-to’ person, supporting product and marketing managers with branding advices.• Approved all external RAM communication to ensure message and brand consistency across all marketing.• Managed marketing budget ($1,500–2,000 K/pa)• Selected, reviewed and managed key agencies and suppliers• Piloted a numbers of digital projects to improve GE LS’s visibility in the digital space (web and apps). • Part of the core team (3 people) managing GE LS first ever all-digital product launch, Amersham WB system.• Successfully reshaped GE LS’ YouTube channel and use of videos in marketing. To date seven of the 10 most popular videos on YouTube are produced by me• Initiated and managed GE LS Google Adwords account for the RAM division. Today approximately 50% of all traffic to the GE LS website is coming from Google• Successfully introduced and piloted the use of Google+ and Google Hangouts Show less

Founder and owner of company undertaking marketing assignments for multiple customers• Successfully implemented communication strategy to support the Bioprocess marketing plan (GE Healthcare)• Developed and implemented marketing plan to promote the fibre optic network among Botkyrka's council inhabitants (Botkyrka Stadsnät)• Developed marketing plan and marketing collaterals to promote FTTH-solutions to multiple export markets including the Middle-East, Asia and Southern Europe… Show more Founder and owner of company undertaking marketing assignments for multiple customers• Successfully implemented communication strategy to support the Bioprocess marketing plan (GE Healthcare)• Developed and implemented marketing plan to promote the fibre optic network among Botkyrka's council inhabitants (Botkyrka Stadsnät)• Developed marketing plan and marketing collaterals to promote FTTH-solutions to multiple export markets including the Middle-East, Asia and Southern Europe (Xtranet)• Conducted qualitative research of Open Access Network in Sweden and created communication plan (Vicicom) Show less

Marketing Development Director responsible for managing communication strategy and acquisition campaigns for the online Healthcare panel (online, print, trade fairs and conferences)• Successfully increased WorldOne's online Healthcare panel with +370% members in two years• Negotiated affiliate programs with key actors in the medical market• Recruitment and management of the the Panel Development Team (web designer, IT-programmers, marketing managers) and the Panel Support Group… Show more Marketing Development Director responsible for managing communication strategy and acquisition campaigns for the online Healthcare panel (online, print, trade fairs and conferences)• Successfully increased WorldOne's online Healthcare panel with +370% members in two years• Negotiated affiliate programs with key actors in the medical market• Recruitment and management of the the Panel Development Team (web designer, IT-programmers, marketing managers) and the Panel Support Group • Developed panel brand identity and designed guidelines and communication templates for panel support group• Created marketing and sales collaterals for the Business Development Team Show less

Pureprofile is a market research company pioneering paid participation and online surveys. - Managed Pureprofile’s marketing and research panel database (segmentation, optimization, and data extraction)- Developed routines to analyse and optimize online marketing campaigns (CPC, CPA, 3rd party clicks) to increase product incidence rates and the highest sales- Liaised daily with the technology and delivery team in Australia to ensure smooth running of the research operations

Own company, which delivered courses and seminars about the European Union (history, institutions, structure of the organisation, decision making process, etc).Managed and ran all aspects of the business (budgeting, accounting, marketing, sales, customer relationship).

Marketing and sales assignments within various companies: SAS Institute, Tre60 analysis, Connect Uppsala, Oktos, Biotage, UNT- Conducted a market analysis leading to a marketing plan for the launch of PheedIt, a web-based solution for clinical studies- Created a strategic and operative marketing communication plan to strengthen the Connect brand in Uppsala- Conducted an analysis of the swedish bicycle market in preparation of the market entry of a French bicycle components… Show more Marketing and sales assignments within various companies: SAS Institute, Tre60 analysis, Connect Uppsala, Oktos, Biotage, UNT- Conducted a market analysis leading to a marketing plan for the launch of PheedIt, a web-based solution for clinical studies- Created a strategic and operative marketing communication plan to strengthen the Connect brand in Uppsala- Conducted an analysis of the swedish bicycle market in preparation of the market entry of a French bicycle components producer- Established the typical customer profile for a specific life-science product and ran a new business lead generation program (2nd best in the internal company competition) Show less

Designed, implemented and managed large IT-projects based on Compuware product line in Belgium, Luxemburg, France, UK and The Nederland.Designed and implemented internal training sessions about customer care for up to 70 Compuware consultants.www.compuware.be

Swedish company providing training and education in Organisational Development, Process Re-engineering and Sales Training.- Account Manager for Belgian and Dutch customers- Trainer for Professional Business to Business Selling and Sales Management