Marketing Manager Iberia - Eastpak At Vf Corporation
Current- Identify, determine, execute and implement marketing strategies, plans and tools in the most relevant way for the market while ensuring consistency with Eastpak global visions, messages and objectives.- Drive brand development and sales growth in accordance with global marketing & sales strategy as well as Spanish business plan.- Analyze results and provide fully comprehensive reports of Eastpak Marketing activities in Iberia.- Activate key retailers/trade makerting initiatives and work closely with Sales Department in order to deliver against sales targets, by creating seasonal GTM plans.- Supervision of PR by managing the PR Agency, delivering key central projects and ensuring PR briefs are met, KPIs are hit, and coverage quality increases.- Support the development and implementation of Brand campaigns in Spain and Portugal by using the advertising budget to roll out the campaign through media, ATL, OOH opportunities.- Budget management
