Product Designer
Current+ Led design efforts for various clients and design projects including Teracart, an e-commerce platform. optimizing user flows and interfaces for both web and mobile applications.+ Conducted user research and developed personas for Teracart, an e-commerce website using insights to refine user flows and optimize the site’s interface. These improvements led to a 18% increase in user engagement and a 22% reduction in task completion time for end users on both web and mobile platforms.+ Applied interaction and visual design principles to optimize interfaces, delivering high-fidelity prototypes that improved usability by 17%, which contributed to a 15% increase in average session duration.+ Collaborated with cross-functional teams, including developers and product managers, to align design solutions with business goals, delivering projects on schedule and exceeding performance expectations+ Presented design solutions to clients, tailoring concepts to their needs and ensuring brand alignment, leading to a significant reduction in revisions.