EarthLife is a pioneering company dedicated to sustainability and innovation in the waste management and consumer goods sectors. We specialise in wholesaling and supplying fully upcycled portable pocket cigarette ashtrays made from tire rubber and toothpaste tubes. Our products are designed to reduce environmental impact and are distributed at major Australian music festivals, promoting eco-friendly habits among festival-goers.Role Overview: As a Co-Founder of EarthLife, I played a pivotal role in shaping the vision and growth of our company. I was responsible for driving strategic initiatives, managing operations, and establishing key partnerships to ensure the successful deployment of our sustainable products. This role required a passion for environmental sustainability, strong entrepreneurial spirit, and the ability to lead and innovate in a dynamic industry.