Revology Analytics is at the intersection of Advanced Analytics and Revenue Growth Management and specializes in impact and execution. If profitable growth, EBITDA expansion, and higher valuations are your goals, our strategies can help you achieve them.We help mid-market companies ($10 million to $1 billion in revenues) overcome hurdles and elevate their business with pragmatic solutions focused on three critical areas:1. Pricing & Revenue Management2. Sales & Marketing Enablement3. Commercial Analytics Transformation

Consulting partner for a specialized Revenue Management consultancy for middle-market and private equity portfolio companies. My advisory work focuses on three primary areas:1. Margin Analytics & Optimization: Building 90/10 custom solutions for mid-market firms, primarily Manufacturers and Distributors, who want to augment their decision-making capabilities.2. Promotion Effectiveness & Optimization: From distributors to retailers, provides crucial expertise to maximize ROI in this critical lever of profitability.3. Sales & Customer Growth Analytics: Building on all-around analytics chops & deep understanding on the human sales execution factor, enables growth with both insights and Sales teams training & playbook development.

Partner-level advisor in Advanced Revenue Growth Analytics & Management to a leading European Pricing & RGM consultancy.

Senior Advisor for leading Sales & Marketing Enablement AI/ML advisory firm.

DEMANDBRIGHT is a modern growth accelerator for marketers. Our team has saved and generated billions of dollars for leading global enterprises by focusing relentlessly on sophisticated insights, breakout GTM strategies, marketing program engines, innovative technologies, and empowering teams with a growth mindset.I serve as a Senior Advisor for Revenue Growth Analytics, helping clients drive profitable growth through differentiated Insights, Pricing Strategies and Commercial Analytics capabilities.

I co-founded, built and scaled ATD’s first ever corporate analytics startup, driving incremental profits, valuation and industry profile for parent company ATD. Reporting to subsidiary CEO, I steered the data monetization strategy and execution of customer-facing ML-enabled SaaS solutions, growing the business from 0 to over 2,500 retail locations and manufacturers as customers. Additionally, drove ATD’s analytics transformation by prioritizing and building internal enterprise analytics solutions that augmented organizational decision-making capabilities, shifting the business to a data-driven culture.A few key accomplishments in this role include:• Forged key strategic partnerships with 10 of the 15 largest Point-of-Sale (POS) providers in the automotive aftermarket industry. Opened new revenue streams and paved the way for monetization of syndicated, anonymized POS transactional data.• Led 15-member commercialization team (data translators, business development and sales ops managers) and influenced 50-member technical team to build innovative SaaS solutions that solved key customer pain points in competitive market and pricing insights, inventory management and optimization and profit / sales mix optimization.• Realized substantial revenue and EBITDA growth for parent company in 3 years after conceptualizing and launching advanced analytics products across supply chain, revenue management and sales. • Represented analytics startup at industry conferences and served as trusted advisor and AI-translator to both ATD senior executive team and key clients within tire industry.

I was brought on to transition the revenue management function into a data science-driven department. I shifted the department to a Lean framework and expanded pricing capabilities by creating the company’s first in-house machine learning-enabled pricing solution that improved cash flow and liquidity using R, Python and Google Cloud SQL. Key accomplishments in this role include:• Through architecting and deploying clearance price optimization platform, unlocked $300M in liquidity and $15M in gross profits from unproductive inventory despite difficult market.• Developed and deployed descriptive and diagnostic price and margin analytics dashboards companywide using Tableau.

Recruited to transform administratively focused pricing team into strategic revenue growth management (RGM) group with analytics and strategy foundation for top 5 manufacturer of frozen desserts. Built RGM function from ground up, delivering volume and profit growth and providing actionable performance insights that optimized decision making. Shapeshifted business strategy and culture by establishing four key capabilities: 1) pay-for-performance mindset for promotions; 2) value-based pricing for private label business; 3) advanced analytics driven pricing architecture; 4) dynamic scenario analyses and optimization.• Achieved 5% and 3% EBITDA growth in FY16 and FY17 despite relatively flat industry. Employed strategic price increases, restructured rebate programs across all channels, implemented rigorous pricing council reviews, and optimized price pack architecture.• Brought order to chaotic pricing structure process by selecting team of 8 to create and implement standardized pricing strategy and processes and right size price and product positioning based on perceived price-value maps.• Drove 13% in total Gross Profit $ in FY16 (+11% in unit volume and +2% in GP$ per unit) for anchor brand via tiered pricing strategy and optimized promotion plans that maximized in-store display and advertising support.• Orchestrated launch of Tableau server and promotional data warehouse migration in MS Azure. Enabled self-serve descriptive and diagnostic price and margin analytics companywide. • Harmonized shipment and sellout data to produce macro- and micro-level promotion effectiveness platform that raised ROI from 80% to 92% in 1.5 years.

Accelerated dynamic pricing capabilities as lead of data science team in pricing and merchandising strategy analytics. Masterminded strategy and blueprint for pricing strategy across 1K+ stores. Engineered algorithmic framework to implement dynamic pricing for physical and online stores. Led global team to develop innovative solutions that drove business growth.• Designed pricing science roadmap, authored descriptive/predictive analytics capabilities, and directly contributed to the evolution and adoption of human capital/resources.• Cut 70% of budget by insourcing strategic planning and implementation function enterprise wide. • Produced 30+bps jump in gross margin after introducing adaptive pricing techniques / capabilities.• Won Leadership Award for personal impact based on transformational strategies within pricing function.

Collaboratively led a talented, tenured team of analytics professionals responsible for all aspects of revenue management for 500+ distributors and approximately 4k Walmart/Sam’s Club stores.♦ Drafted an organizational roadmap for retail chain revenue management capabilities. Realized category and margin growth with the use of advanced price analytics.♦ Successfully delivered unique and specific insights through a combination of integrated data and machine learning methods. Improved the quality and sustainability of newly presented insights.

♦ June 2011 - June 2012: Sales Force Effectiveness (SFE) Leader♦ June 2008 - June 2011: Experienced Commercial Leadership Program (ECLP) Participant/Graduate- 3rd ECLP rotation: Marketing Analytics (GE Capital Retail Consumer Finance - now Synchrony Financial)- 2nd ECLP rotation: Marketing Analytics & Strategy (Vendor Finance - now part of Wells Fargo)- 1st ECLP rotation: Price Analytics & Strategy (Equipment Finance - now part of Wells Fargo)- ECLP Internship: Corporate Finance