Boutique Digital Agency for the now. Specialized in Launch of brands and products.---armin@thearminbar.com

Supporting the commercialization of high-risk, high-impact technologies in the European Union through coaching innovative European SMEs that have received funding under Horizon2020 and Horizon Europe.

Coaching innovative European SMEs which have received funding from the European Commission under Horizon 2020 Programme (SME Instrument). Since 2015 I have coached selected innovative European SMEs in Belgium, Sweden, Finland, Israel, United Kingdom, etc.

Lecture:• Advanced Marketing - International Executive MBA (Sep. 24)• Value Creation in Web3 - International Executive MBA (Jan. 24)• Value Creation in Web3 - International Executive MBA (Oct. 23)• Value Creation in Web3 - International Executive MBA (Feb. 23)• Humanizing the Digital World - Hybrid Executive MBA (Mar. 21)• Branding - International Executive MBA (Feb. 21)• Humanizing the Digital World - International Executive MBA (Oct. 20)• Managerial Accounting - Master in Business Administration (Sep. 19)• Growth Mindset - International Executive MBA (Jun. 19)• Growth Mindset - International Executive MBA (May. 19)• Growth Hacking - Executive MBA (Sep. 18)• Managerial Accounting - Master in Business Administration (Sep. 18)• Growth Hacking - Executive Master in Digital Business (Dec. 17 – Jun. 18)• Managerial Accounting - Master in Business Administration (Sep. 17 – Oct. 17)• Growth Hacking - Executive Master in Digital Business (Oct. 16 – Jun. 17)• Accounting - Master in Business Administration (Sep. 16 – Oct. 16)Tutor: • Financial and Managerial Accounting - International MBA (Oct. 13 – Dec. 13)• Cost Management - Master in Marketing, Communication and New Media (Feb. 13 – Apr. 13)• Strategic Cost Management (Luxury industry VS Other Industries) - International MBA (Nov. 12)• Financial and Managerial Accounting - International MBA (Oct. 12 – Dec. 12)• Executive MBA week (Oct. 12)

We are a non-profit based in Brussels bringing together the European web3 community.With 5 pillars we are building bridges for the next internet era:1- Ecosystem:Contribute to building a better Web3 European ecosystem with a spirit of cooperation and EU friendship.2- Fair Narrative:Promote a fair narrative about Web3 based on European solidarity and fair play (fighting the fake news and demystification about Web3).3- Awareness:Increase the awareness about Web3 for European companies and citizens4- Education:Educate European companies and citizens on the Web3 space and its possibilities.5- Community:Create a European community of professionals in the web3 space.Join us and together we can make a better future for web3 in Europe!

Building bridges between you and the web3 space in two steps:1- Web3 Discovery Day • Course: Web3 Made Easy • Workshop: Business Opportunity Discovery 2- Web3 Development • Development: Tailor-made web3 solutionsWe have you covered every step of the way.

Corporate Training:• International Game Technology (IGT) - Digital Transformation (May. 2023)• Deutsche Bank - Web3 project launch (Nov. 2022)• Poste Italiane - Humanizing the Digital World (Jan. 2021)• L'Eco della Stampa - Humanizing the Digital World (Nov. 2020)• Edison - Humanizing the Digital World (Oct. 2020)• Toyota - From Growth Mindset to Humanizing the Digital World (Jul. 2020)• Barilla - From Growth Mindset to Humanizing the Digital World (Jul. 2020)• P&G - From Growth Mindset to Humanizing the Digital World (Jul. 2020)• Lavazza - Omnichannel Strategy (Nov. 2019)• Host of Datathon - Ministry of Economic Development - MISE (Oct. 2019)• Dompè - Growth Mindset (Sep. 2019)• Host of Design Thinking Hackathon - Intesa Sanpaolo Bank (Sep. 2019)• RAI Pubblicità - Growth Mindset (Jul. 2019)• P&G in Paris - From Growth Mindset to Humanizing the Digital World (Jun. 2019)• Host of Design Thinking Hackathon - Intesa Sanpaolo Bank (Feb. 2019)• P&G - New Technologies in Marketing (Feb. 2019)• Hotel owners of Turin - Marketing (Oct. 2018)• Cerved - Digital Marketing (Jul. 2018)• NAOS - Workshop Host (Jul. 2018)• Host of Design Thinking Hackathon - FCA (Fiat Chrysler Automobiles) (Mar. 2018)Lecture:• Executive Master in Digital Transformation - Lecturer on Digital Transformation (Jul. 2018)• Executive Master in Growth Hacking - Lecturer on Customer Loyalty (May. 2018)• Executive Master in Growth Hacking - Lecturer on Growth Hacking (Nov. 2017)

I'm the co-founder of BananaCorp - a plantation of strategists, builders & storytellers building web3 Solutions, organising web3 Events and investing in web3 companies.BananaCorp has three focus areas:- Banana Solutions - creating better collaborations to address real-project issues and create the right dynamic for solutions.- Banana Events - organising better tech events that address real-world use cases and create the right dynamic for connections.- Banana Ventures - funding best web 3 builders that address real-world technology nodes and creating the right industry-changing solutions.We are here to play the game of life, both in IRL and online.

Lecture:• Communication Strategy - Master in Digital Art Direction (Sep. 22 - Nov. 22)• Corporate Identity - Master in Design Management (Nov. 21 - Feb. 22)• Marketing - Master in Design Management (Oct. 21 - Nov. 21)

Utilizing blockchain technology for: Proof of authenticity, Proof of ownership and Secure transfer of ownership.IL MIO World introduces a new way to combat product counterfeiting using NFC chip and blockchain technology. Products can now be proven authentic by connecting the unique NFC chip to a token registered on a blockchain. Brands and their customers can both benefit thanks to this unclonable chip that proves authenticity of the product and proves ownership. The chip enables the owner to register the product with its secure digital certificate as well as transfer the product to future second parties. In addition, the IL MIO World digital wallet allows the client to organize their items. This includes gifts, purchases, and second hand transferred purchases. Brands are able to better communicate and understand their customers based on limited personal information and customers can be assured they are buying genuine products.

The Italian Process is a semi-reality show on Facebook and YouTube that showcases and celebrates daydreamers who push themselves and their society towards a better future. The show is a series of interviews with legends such as Casey Fenton (founder of Couchsurfing), Gianfranco Bortolotti (Founder of Media Records), Sara Roversi (Founder of Food Innovation Lab), etc.The show is hosted by Armin ZadakBar and directed by Alessandro Best.

Business development consulting for innovative SMEs and startups to stimulate growth in the European market and beyond, focusing on funds from the European Commission under the SME Instrument call of the Horizon 2020 Programme:Cybersecurity• Perytons - Ness Ziona, Israel• Ayecka - Kfar Saba, Israel• BioCatch - Tel Aviv, IsraelMobile Health• Emerald Medical Application - Tel Aviv, Israel• Edamam - Sofia, Bulgaria / New York, NY• Cardiolyse - Kiev, Ukraine / London, UK• LuminaCare - Sandwich, UK / Boston, MA• Room 2 Care - London, UK / Miami, FL• Medivizor - Tel Aviv, Israel• LogiDiet - Petah Tikva, Israel• Smart Breastfeeding - Rehovot, Israel• HealthChatPro - London, UK / Miami, FL• SmokeBeat (Somatixinc) - Herzelia, Israel / New York, NY• iFeel Healthy - Yavne, Israel• Voyager Medical Reseaerch - Petach Tikva, Israel• Neuro Technology Solutions - Nes Ziona, Israel• Quvium - Sandwich, UK / Boston, MA• Eco-Fusion - Tel Aviv, Israel / New York, NYLife Science, Biotech and Cell Technologies• IVTech - Pisa, Italy• CellTool - Munich, Germany• Cellply - Bologna, Italy• Biomeme - London, UK / Philadelphia, PAClean Tech and Sustainable/Green Energy• Heliovis - Vienna, Austria• Raygen Resources - London, UK / Melbourne, Australia• Arken - Rome, Italy• Gymnotus - Rome, Italy• Energyntegration - Milan, Italy• MGSO4 - London, UK• Caleidos Group - Ferrara, Italy• Bluemorph Technologies - London, UK / San Francisco, CA• Château Haut Peyrous - Bordeaux, FranceRobotics• Artaic - London, UK / Boston, MAICT• CassanTec - Berlin, Germany / Zürich, Switzerland• Dressformer - London, UK / Moscow, Russia / Santa Clara, CA• Wardroba - Milan, Italy• AVOX - Kiev, Ukraine / Vilnius, Lithuania• PlaceILive - Vilnius, Lithuania• Libryo - London, UK / Cape Town, South Africa• Luciding - Dover, DE - Tallinn, EstoniaTransport & Smart Cities Mobility• Lock and Charge - Milan, Italy• Traansmission - London, UK / New York, NY

• Auditing luxury trademark stores as a mystery shopper, and reporting ways to improve a luxury experience the customers expect• Audited all the TAG Heuer, Breguet, Dunhill, Mulberry, Canali, Alexander McQueen, Hermès and Prada stores including their flagship stores in Manhattan

• Developed the distribution channels mainly in Northern Europe, Middle East and Far East market• Prepared micro marketing strategies for sales/promotion and after-sales activities• Defining a standard process of information retrieval and analysis of company’s performance (Revenue Therapy)• Created a smart financial program to prepare lifetime Income Statement (P&L) and Cash Flow of icoone® as well as the calculation of BEP, customized for each country

Create the Business Plan for a confidential project:• Market research, competitor analysis and Brand positioning for the new product development • Forecast the revenue from the potential of the market based on customers’ willingness to pay • Prepare the cash-flow for the first 3 years and calculating the Break Even Point (BEP)• Develop macro and micro marketing strategies with aims to increase the market share

• Developed a marketing plan calendar for dealer activities (events, promotions, newsletters, etc.)• Prepared a global car-park database for 3 models (Murcielago, Gallardo and Aventador) on a smart map• Analyze the customer loyalty and the opportunities available for the After Sales market