Arminé A. Email & Phone Number

Canada

Canada

Market Research: Conducting thorough market research to understand customer needs, industry trends, and competitive landscapes to inform product development and marketing strategies.• Product Positioning: Defining the unique value proposition of the product and creating messaging that effectively communicates its benefits to the target audience.• Go-to-Market Strategy: Developing comprehensive go-to-market plans, including product launches, pricing strategies, and distribution channels.• Content Creation: Creating marketing collateral such as product guides, sales presentations, and website content to support the sales team and engage customers.• Sales Enablement: Collaborating closely with the sales team to provide them with the tools, training, and resources needed to effectively sell the product.• Competitive Analysis: Continuously monitoring and analyzing competitors' products and strategies to identify opportunities and threats.• Customer Insights: Gathering and analyzing customer feedback and data to refine the product and improve the customer experience.• Metrics and Analytics: Measuring key performance indicators (KPIs) and the success of marketing initiatives, using data to make informed decisions.• Cross-Functional Collaboration: Working closely with product development, sales, marketing, and other departments to ensure alignment on product goals and strategies.• Budget Management: Executing on the product marketing budget effectively to maximize the impact of marketing efforts.• Customer Advocacy: Cultivating and leveraging customer advocates, such as case studies and testimonials, to build trust and credibility in the market.• Feedback Loop: Establishing a feedback loop between customers, sales, and product development teams to ensure ongoing product improvement.

Montreal, Quebec, Canada

• Strategize, execute, and optimize data-driven demand generation campaigns strategies to support sales objective in key vertical market.• Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, and measuring results• Improve new campaigns using data and feedback from existing and previous projects• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels• Collaborate to conceptualize, test, evaluate and present new campaigns, messages, and assets that drive the highest response rate and engagement of key audiences, owing the brand health and campaign performance dashboard.• Support creative concept development for all media types, in collaboration with the creative team and/or external agency partners. Manage the creative briefing process, coordinate creative assets, copy, stakeholder alignment, and overall project management process.• Develop and maintain the integrated marketing calendar to deliver a seamless journey across all consumer touch points and provide an organizational snapshot and track KPIs. Manage the campaign budgeting process and monthly reconciliation within the marketing team• Analyze trends, markets and the competitive environment; identify consumer insights and translate insights into key recommendation to support and optimize ongoing campaigns. Extract key insights for future campaigns and go-to-market strategies and recommendations on tactics.

Montreal, Quebec, Canada

• Develop and control strategic marketing initiatives;• Plan, develop and implement international (B2B) digital programs and campaigns, including online advertising, website strategy and design, social media, mobile and deliverables;• Perform market research, analyze trends to facilitate a definition of the organization's marketing strategy, and advise on how best to reach the target market; • Creation of product comparison matrix, battle cards, sales sheets etc.• Establish and maintain relationships with the main stakeholders of the company.• Plan and manage seasonal promotions, events such as trade shows, webinars or conferences as well as product launches;• Work with external organizations, vendors and internal cross-functional teams

Montreal, Quebec, Canada

• Perform market research and analysis and provide actionable tips and advice for expanding the reach.• Research and evaluate competitor marketing and digital content.• Own, manage, and execute digital and email campaigns, while measuring and reporting on effectiveness.• Manage social channels by continuously posting with relevant and timely content, people, and companies.• Develop and implement local and international marketing campaigns.• Act as a brand guardian• Translate strategy into integrated marketing plans, brand campaign strategy and content development to deliver brand value and voice.• Develop data and insights-led content marketing initiatives that will drive volume, engagement, and retention• Analyze data to determine campaign efficiency• Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics• Share topline numbers weekly with the management team• Produce weekly and monthly reports, with optimization and recommendations, for the management team• Deploy, manage and analyze digital platforms (Google analytics, Data Studio, paid media etc.)• Create and maintain analytical reporting processes across multiple platforms• Execute demand generation strategies that include marketing campaigns and initiatives (e.g. email, social media, campaigns on Google (Search, Display, Video, Shopping), Facebook, LinkedIn.• Develop video ad content through the use of video editing software (Da Vinci Resolve 16, 17), Adobe Premiere Pro, Graphic Design• Create all required banners, images, videos, GIFs and graphic design, brochures, booklets, flyers etc. • Oversee simultaneous campaigns, optimizing and remarketing • Think creatively and innovatively

• Design and organize an optimal campaign inside budget constraints• Develop and implement local and international marketing campaigns• Analyze data to determine campaign efficiency• Optimize campaigns on a regular basis

Montreal, Canada Area

• Casting wider net for talent sourcing• Telephone interviews• In person interviews• Mastering the CRM• In charge of all job postings and making sure they reach the target audience• Coordinate & schedule candidate interviews & assessments• Internal and External full cycle Recruiting, Coaching• Creating and distributing candidate correspondence such as new hire paperwork, offer letters & new hire information packages• Research & Marketing• Organizing career fairs• Negotiating wage rates and other terms of employment with candidates• Maintaining industry contacts to gain knowledge & obtain sales leads• Managing & supervising current contract, contract-to-hire and direct placement employees• Account Management• Employee relations• Providing HR policies to the employees• Exit Interviews, identifying and analyzing reasons for quitting

• Managing day-to-day operations ensuring efficient workflow • Directing program quality and organizational stability through development and implementation of standards and controls, systems and procedures, and regular evaluation. • Supporting a work environment that recruits, retains and rewards quality staff.• Developing processes for selecting, training and evaluating staff. • Recruiting, negotiating contracts and establishing compensation guidelines. • Providing guidance, advice and counsel to employees regarding employee relations issues.• HR advising role: providing coaching, guidance for HR policies and identifying training and development needs.• Budget planning and financial management in collaboration with accounting department.

• Conducting research to determine market requirements for existing and future services• Developing and implementing plans and projects for new and existing services• Presenting training and/or communication materials to internal and external stakeholders.• Monitoring, reviewing and reporting on activities and results.• Managing and being accountable for work plans, documentation, execution and analysis of programs.• Soliciting, summarizing and presenting feedback from internal and external stakeholders on individual campaigns, programs and/or initiatives.

• Overseeing records and information management of the company database• Responsible for donor funding and stakeholder management• Communication supervisor, responsible for correspondence translation and communicating with overseas board members.• Project management and coordination of international aide, including resource and fund allocation.

Applied Marketing

Master Of Business Administration - Mba

Human Resources Management/Personnel Administration, General

Bachelor Of Arts - Ba, Germanic Languages, Literatures, And Linguistics