Arminé A. Email & Phone Number

Canada

Canada

• Market Research: Conducting thorough market research to understand customer needs, industry trends, and competitive landscapes to inform product development and marketing strategies.
• Product Positioning: Defining the unique value proposition of the product and creating messaging that effectively communicates its benefits to the target audience.
• Go-to-Market Strategy: Developing comprehensive go-to-market plans, including product launches, pricing strategies, and distribution channels.
• Content Creation: Creating marketing collateral such as product guides, sales presentations, and website content to support the sales team and engage customers.
• Sales Enablement: Collaborating closely with the sales team to provide them with the tools, training, and resources needed to effectively sell the product.
• Competitive Analysis: Continuously monitoring and analyzing competitors' products and strategies to identify opportunities and threats.

Montreal, Quebec, Canada

• Strategize, execute, and optimize data-driven demand generation campaigns strategies to support sales objective in key vertical market.
• Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, and measuring results
• Improve new campaigns using data and feedback from existing and previous projects
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels
• Collaborate to conceptualize, test, evaluate and present new campaigns, messages, and assets that drive the highest response rate and engagement of key audiences, owing the brand health and campaign performance.
• Support creative concept development for all media types, in collaboration with the creative team and/or external agency partners. Manage the creative briefing process, coordinate creative assets, copy, stakeholder.

Montreal, Quebec, Canada

• Develop and control strategic marketing initiatives;
• Plan, develop and implement international (B2B) digital programs and campaigns, including online advertising, website strategy and design, social media, mobile and deliverables;
• Perform market research, analyze trends to facilitate a definition of the organization's marketing strategy, and advise on how best to reach the target market;
• Creation of product comparison matrix, battle cards, sales sheets etc.
• Establish and maintain relationships with the main stakeholders of the company.
• Plan and manage seasonal promotions, events such as trade shows, webinars or conferences as well as product launches;

Montreal, Quebec, Canada

• Perform market research and analysis and provide actionable tips and advice for expanding the reach.
• Research and evaluate competitor marketing and digital content.
• Own, manage, and execute digital and email campaigns, while measuring and reporting on effectiveness.
• Manage social channels by continuously posting with relevant and timely content, people, and companies.
• Develop and implement local and international marketing campaigns.
• Act as a brand guardian

• Design and organize an optimal campaign inside budget constraints
• Develop and implement local and international marketing campaigns
• Analyze data to determine campaign efficiency
• Optimize campaigns on a regular basis

Montreal, Canada Area

• Casting wider net for talent sourcing
• Telephone interviews
• In person interviews
• Mastering the CRM
• In charge of all job postings and making sure they reach the target audience
• Coordinate & schedule candidate interviews & assessments

• Managing day-to-day operations ensuring efficient workflow
• Directing program quality and organizational stability through development and implementation of standards and controls, systems and procedures, and regular evaluation.
• Supporting a work environment that recruits, retains and rewards quality staff.
• Developing processes for selecting, training and evaluating staff.
• Recruiting, negotiating contracts and establishing compensation guidelines.
• Providing guidance, advice and counsel to employees regarding employee relations issues.

• Conducting research to determine market requirements for existing and future services
• Developing and implementing plans and projects for new and existing services
• Presenting training and/or communication materials to internal and external stakeholders.
• Monitoring, reviewing and reporting on activities and results.
• Managing and being accountable for work plans, documentation, execution and analysis of programs.
• Soliciting, summarizing and presenting feedback from internal and external stakeholders on individual campaigns, programs and/or initiatives.

• Overseeing records and information management of the company database
• Responsible for donor funding and stakeholder management
• Communication supervisor, responsible for correspondence translation and communicating with overseas board members.
• Project management and coordination of international aide, including resource and fund allocation.

Applied Marketing

Master Of Business Administration - Mba

Human Resources Management/Personnel Administration, General

Bachelor Of Arts - Ba, Germanic Languages, Literatures, And Linguistics