Alexander Modro Email & Phone Number

Brazil

Brazil

Build partnerships with retailers in Latin America to develop and implement successful item-level RFID strategies and business case development with the objective of omnichannel commerce via inventory accuracy and customer experience.

Itajaí Area, Brazil

FUJIFILM SONOSITE Developing the Santa Catarina Market for the FUJIFILM SONOSITE portable ultrasound product line into public and private fields in the targeted medical specialties.PAJUNK MEDIZINTECHNOLOGIEDeveloping the market for regional anesthesia product line- Plexus anesthesia- Spinal anesthesia- Pain therapyPYNG MEDICALDeveloping the market for Emergency Medicine and Tactical/Military medical devices- Intraosseous infusion- Pelvic stabilization- TourniquetINOVYTECDeveloping the Santa Catarina and Paraná markets for Lubo airway collar

Blumenau Area, Brazil

Hired to manage the key accounts relationships, develop tools and strategies to leverage our actual position with P&G, Unilever, Beiersdorf, L’ORÉAL, Colgate and Natura. Work to keep sales share in most of the accounts and develop new projects that positioned the company stronger against the competition and increase significantly the revenue. It was also my role to support the After Sales to all customers, defining together with the team the priorities, strategies and Key Performance Metrics to evaluate the progress.

Brazil

Commercial responsible for the MERCOSUL area, but focused in the Brazilian textile market. Working with technologies that are already in use with our international customers but new for the local market, mainly with In Plant Printing Solutions that helps to increase productivity and production control. Responsible also for international customers such as Levi’s, Adidas, Converse, Nike, Puma and others that produce in the Ticketing Center based in Novo Hamburgo and supporting local Retail Brand Owners (GEP, C&A and Renner) that manufacture in ASIA. Support and build the company strategies to South America, presenting these numbers and plans to the top management. Responsible for several departments during this period such as Customer Service, Technical Assistance, Product & Development, Pricing and Sales.

São Paulo E Região, Brasil

Appointed to this regional responsibility, but the main challenge was to move our operations from Blumenau (ex-Paxar unit) to Vinhedo with minimum of business impact. Train the new team in Vinhedo and Novo Hamburgo about how the business works and how it should be managed. Even with the Blumenau shutdown we were able to increase our sales and maintain our margins. Appointed to present the 2010 Brazil Plan for the Americas Directors and to the other Unit Business Managers from Latin America.

Blumenau E Região, Brasil

Appointed by the Latin America Manager to take responsibility for the Blumenau Unit operation, sales for the MERCOSUL, international customers and the production from Novo Hamburgo. In 2008 the unit of Blumenau achieved a 90% sales increase if compared with 2007 using the same resources. The year of 2008 was the best year from Paxar in Brazil since 1997 when it was created. With this result we conquer the market position as the leader of In Plant Printing Solutions in the Brazilian textile market.

Blumenau E Região, Brasil

Promoted to this position with the objective to take the Service Bureau to the next level of revenue, quality and productivity for international customers. The results and customers increased significantly during this period.

Blumenau E Região, Brasil

Hired to start and continue the first international customers projects, administrative routine and import.

Management Development Program

Master Of Business Administration (Mba), Business Managemet

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Tourism And Travel Services Management

High School