Curtis Armstrong Email & Phone Number

United Kingdom

United Kingdom

The BESA NextGen Network are a diverse group of professionals from a range of different backgrounds, working across the building engineering services sector in a variety of roles that support the industry. Exposure to such a diverse group with a range of different skills supports information sharing, career development and offers unique learning opportunities to those involved.

• Responsible for Implementing brand voice across all channels and marketing materials. • Develop and execute a results-driven social media strategy, collaborating with the marketing team and key stakeholders.• Responsible for engaging in social listening to identify opportunities and conversations relevant to the Group, use these to inform marketing decisions across our digital platforms. • Responsible for designing digital marketing campaigns that sustain curiosity and create buzz around new products. • Responsible for creating engaging text, image, and video content for digital platforms Stay up to date with changes in digital marketing tactics, ensuring maximum effectiveness. • Experience in attending events and produce live social media content • Supporting marketing managers in SEO and website best practice and assisting in the management of multiple websites. Including providing key word research and on-page optimisation insight. • Supporting marketing managers in the implementation and running of PPC and paid social media campaigns• Train co-workers to use the Groups digital platforms in a cohesive and beneficial way • Responsible for supporting marketing managers in email marketing and offer best practice guidance when required. • Responsible for supporting the Group in its drive to improve and manage their customer data • Responsible for supporting Review analytics and create reports on key digital metrics

Penrith, England, United Kingdom

• Help develop and then execute a results-driven social media strategy• Create engaging text, image and video content• Research audience preferences and discover current trends• Maintain unified brand voices across different social media channel• Collaborate with marketing team and key stakeholders to create a social media calendar• Interact with users and respond to social media messages, inquiries, and comments• Review analytics and create reports on key metrics

Penrith, England, United Kingdom

• Working on the tills, handling money, and interacting with customers.• Working behind the bar to prepare and serve drinks.• Working on the pub floor to maintain hygiene, serve food, collect glasses, and clear tables.• Following strict safety and sanitation policies when handling food and beverages during the COVID-19 pandemic.

Penrith

• Ownership of the HF Holidays’ social media accounts for Facebook, Twitter, and Instagram. - Responsible for creation of plan - Responsible for scheduling the posts and using analytics to find the right times to post - Responsible for reporting back to the company on the success of social campaigns• Instrumental in implementing the new HF Holidays website, responsibilities included content migration.• Ownership of product pages and imagery on the HF Website.• Use content management system TraveZen to upload and edit content• Build, send and report on email campaigns using Dotmailer• Use Adobe creative suite to create artwork campaigns and templates including Photoshop, Premier Pro and After Effects• Ensuring all content throughout the website is up to date and accurate• Launch and create campaign landing pages• Ensured all teams are meeting minimum brand standards• Started work on video templates to support promotion of holidays• Created virtual reality walking route videos to support products, with the use of Tracklogs, OS Maps and Premier Pro.• Became a point of contact for product managers to ask for support with marketing material

Alnmouth, England, United Kingdom

• Worked in both the Dandelion café and the Nether Grange hotel. • Worked closely with customers and guests ensuring they had the best holiday HF could offer. • Duties included serving food and beverages, money handling whilst on the tills, as well as cleaning services throughout the hotel.

Middlesbrough, Middlesbrough, United Kingdom

• Creating content in preparation for the launch of the business school blog alongside the rebranding of the Teesside Business School • Creating multimedia content such as written, video and audio packages for the digital news letter • Manage social media such as Twitter and LinkedIn

Ba (Hons) Multimedia Journalism, 2:1

Digital Marketing, Distinction