Andrew Armstrong Email & Phone Number

Nashville, Tennessee, Us

I had an epiphany one day where I realized that, after all these years calling myself a marketer or a salesperson that I was, in fact, a builder. I realized I had spent my career on products and in industries that were underserved or had niches that had been overlooked. Sometimes it was overlooked products that needed a new fit and other times it was an existing product that didn't fit the market it was designed for. But there was always somewhere it did belong.And that's how Planet Mainframe came to be. Working with a client a few years back we noticed that the "death of the mainframe is imminent" and been proclaimed every year for the past 30 years. Of course, not even close to being true. But it did leave a vacuum where the media continued to turn it's attention to the newer and cooler technologies (if only they really understood :-)) And so, Planet Mainframe was born. It was developed to fill a need - to continue to educate and share. Essentially, the goal of Planet mainframe is to keep the mainframe community strong and healthy..

Ottawa, Ontario, Ca

I was initially tempted to call myself the Head Honcho, but I ultimately decided against it to maintain a professional image. However, I quickly realized that being approachable and relatable is just as important on LinkedIn as it is in any other setting. That's why I'm excited to share a bit about myself and my work.So, with that said….I started my product marketing consultancy to help technology companies drive revenue and thrive by letting the analytics (and my (now) 30 years experience) guide marketing strategy and execution. Over the years, I’ve too often noticed a disconnect between Marketing and other departments in the organization. Why? Well, to be honest, I blame my profession. Too many marketers out there making promises they couldn’t keep or choosing to please bosses instead of delivering unpleasant news or making difficult decisions. So, why are we different? We bring a pragmatic and data-driven approach to marketing strategy and execution designed specifically around helping you generate awareness, stand out from the crowd, and drive leads. (Oh. And we like to have fun while doing it.)Marketing is an ongoing iterative process that requires constant attention and evolution. That's why we work closely with our clients' sales teams to deliver high-quality leads that will drive revenue and growth. We're not afraid to pivot or take risks and try new things. In fact, we expect it. We believe that numbers don’t lie but experience is critical in driving maximum ROI.As your partner, we always prioritize honesty and transparency in our work and our interactions with you. We want to build strong relationships with our clients to help them navigate the constantly shifting marketing landscape so they succeed in every way possible.So, whether you're a startup looking to make a splash or an established business looking to revamp your marketing strategy, we’re here to help. Let's work together to take your business to the next level!

Ottawa, Ontario, Ca

This fancy title means that I finally get to combine my entrepreneurial spirit with my unique product, marketing, and sales skills to become the driving force behind sales and marketing of a cutting-edge retail technology.From marketing strategy and brand management to lead generation and digital and social media marketing, I will help put omNovos on the map, bring customers to the table, and ensure that we are maximizing our revenue generation objectives.Of course, my team and I are always on the lookout for new business opportunities and markets which means I can still get out there, meet people, and build key relationships with customers and industry leaders. Not only do I get to continue making new friends, but I learn so much which allows me to be a technology advocate guiding product direction and selection.

Ottawa, On, Ca

As the Chief Customer Officer, I spearheaded sales and marketing to create a seamless customer experience for DataKinetics and its customers. Primary focus was on developing and executing marketing strategies and programs to drive market awareness, accelerate lead generation, identify business opportunities, and establish third-party partnerships to drive customer acquisition and revenue growth.Owning both Sales and marketing functions allowed for a complete lifecycle overview of the entire sales and marketing process - providing for constant improvement and iteration of marketing plans, sales activities, inter-team engagement, and corporate strategy. The end result was a model of continuous improvement that created a culture of success and an organization that regularly exceeded revenue generation objectives.

San Jose, California, Us

Recruited to identify and and negotiate tactical and strategic 3rd-party relationships to fill gaps in our portfolios and drive corporate revenue and market share. Once in place, new partnerships were handed off to Product Managers while providing ongoing oversight, mentoring, and relationship management guidance.

San Jose, California, Us

Promoted to assume full P&L ownership and direct management of the engineering and marketing teams for a $17M portfolio of DSL test products. Rationalized existing portfolio to minimize operational costs and established new products and partnerships to deliver an incremental $4M+ in net new revenue. Asked to take ownership of a couple of existing alliances. Quickly focused on the underperforming products and developed specific action plans for each of them. Grew the starting portfolio 880% through 2010. Through demonstrated success, evolved role into ownership of most 3rd-party partners and set the groundwork for the creation of a formal partnerships team.

San Jose, California, Us

Recruited to take over a line within the portfolio of DSL products and bring a P&L focus to the product management team. By October 2007, had taken ownership of the other 3 lines and released 6 new products in addition to a number of upgrades to the existing product lines.

Recruited to own all aspects of product/feature definition, business case development, portfolio and gap analysis, market positioning, market readiness, and product/portfolio launch and implementation for 2 products lines. Grew the portfolio under my care to include 6 product lines, including the negotiation and addition of 3 new exclusive technology supply agreements which generated incremental annual revenues of $3.1M.

Ca

Primary focus was to drive the awareness of Nortel products and solutions. Whether it was building relationships with internal or external vendors, developing marketing plans, creating marketing collateral or training materials, or even owning the promotion of Nortel’s end-to-end product showcase, my pragmatic approach to brand building consistently generated significant revenue growth and garnered a number of awards and nominations.

Kanata,, Ontario, Ca

Progressed through a few roles of increasing responsibility to lead a formal marketing team with ownership of the development and execution of all corporate marketing plans and activities.