- Responsible for finding, acquiring and converting marketplace customers- Owned the product roadmap- Responsible for building scalable, predictable borrower CPA strategy and process- Established new CPA definitions and targets; cut CPA in half in less than six weeks- Established clean baseline for acquisition cost to inform unit economics model- Email marketing campaigns including tracking and optimizing open and click through rates - Led reset of marketing including new strategy, copy, content on Facebook/social, Gmail ads, paid search and Public Relations strategy

Served as GM for the borrower side (Lending Operations) of Groundfloor's real estate crowdfunding marketplace. Responsible for full customer lifecycle, from customer acquisition to customer retention. - Employee #1- Built online loan application product- Created the underwriting/pricing algorithm- Assisted with Seed and Series A capital rounds- Built unit economics financial model- Led initial implementation of Salesforce CRM- Achieved company's first sales- Built sales team and sales process from nothing (implemented new SDR model)- Implemented help desk software and built customer care and customer success teams - Built and launched: Credit Application, Underwriting, Loan servicing, Asset management processes and teams. Took loan processing timeline from undefined to under 2 weeks- Built full data model and implemented BI tool which provided real-time tracking of KPIs down to the individual contributor level- Led development of formal company Lending Policy

- Led pricing strategy and new product portfolio definition- Owned product roadmap and assisted in executing the roadmap by managing cross-functional team utilizing Agile methodologies- Led or assisted customer segmentation, user research, competitive analysis, persona development, customer journey mapping - Created new line of business: cell phone accessory / hardware - Developed business cases, product requirements, user stories and job stories

- Founding member of the republic wireless team--served as GM's Chief of Staff; helped create the business and unit economics model—directed all modeling, forecasting, scenario building and created various modeling tools and techniques- Led weekly cross-functional team meetings on revenue, profitability as well as voice of the customer- Led all aspects of strategic alliances and partnership deals with various tech and telecom companies including contract negotiation, deal structure and deal economics

- Developed merger / acquisition and LBO models, identified potential acquisition targets, evaluated strategic benefits and created client pitch books- Conducted due diligence, prepared internal approval memos and roadshow presentations- Performed capital structure and accretion / dilution analyses to advise clients on share repurchase programs, dividend policies, equity offerings and debt offerings

- Secured a partnership with Black & Decker and structured a licensing deal- Launched a new business unit, taking it from idea to implementation with responsibilities spanning operations, marketing, financial analysis, sales and overall strategy- Managed multi-million dollar portfolio of licensed Rubbermaid products in North America

- Presented product proposals to senior buyers at Fortune 500 retail companies such as Lowe’s, Target, IKEA and Kmart. Successfully sold product worth over $8.2 million in annual revenues- Won the Lowe’s Home Improvement account by introducing a new product line- Analyzed mass merchandiser industry and competitive landscape to formulate strategic imperatives, leading to a 1% increased market share