Bo Armstrong Email & Phone Number

Little Rock, Arkansas, US

• Lead all marketing initiatives, including branding, digital marketing, product management, product marketing, pricing, promotions, event management, client communications, and public relations.
• Generate new prospects and leads to drive growth.
• Work closely with the Sales team to ensure they have all required tools, materials and presentations to meet sales objectives.
• Work closely with Customer Service to provide clients with an exceptional customer experience.
• Continuously analyze the competitive environment and industry trends.
• Speak at national conferences and events.

Little Rock, AR, US

• Developed and executed technology roadmaps for systems integrations for sales, marketing, and service delivery due to multiple Windstream acquisitions.
• Identified business improvement opportunities; defined program vision and strategy along with all key elements related to project business cases.
• Delivered all assigned programs and projects on time and under budget.

Little Rock, AR, US

• Defined and enhanced market-based pricing strategies for all products and services. Executed pricing strategies that drove annual top line revenue growth for the Enterprise segment by 6% while improving profitability.
• Drove improved self-service pricing capabilities through enhanced tools and processes to enable faster quoting, reducing the number of custom priced deals from 30% to 15% of total quotes.
• Managed two specialized Deal Pricing teams that developed pricing solutions for large opportunities and supported Sales in the contract negotiation of business terms.
• Provided insight into bid performance via metrics, analytics, and competitive intelligence in order to improve profitability, speed, efficiency, and efficacy of bids and quotes.
• Reviewed deal pricing and financials; supported cost or deal optimization to improve close rates and financial results.
• Created a master cost matrix that included all products and services used in pricing tools. Worked closely with Finance to maintain costs and communicated significant price/cost changes to executive management.

Little Rock, AR, US

• Drove cross-functional marketing teams to execute key campaign strategies, tactics, and deliverables, increasing annual consumer revenues by $30 million through direct marketing programs.
• Guided the company’s customer segmentation strategy, designing a new consumer segmentation program that increased YOY response rates by 35%.
• Managed the campaign calendar and marketing automation solution for demand generation activities.
• Analyzed Return on Investment and the effectiveness of marketing campaigns, optimizing future programs for improved performance and financial return.
• Drove regular communication of campaign effectiveness and future initiatives throughout the company.

Little Rock, AR, US

• Developed tools and reports to monitor the performance of company initiatives. Built Alltel’s first wireline business intelligence platform for sales reporting, customer analytics, and ad hoc financial analysis.
• Managed quarterly marketing forecast process and led annual business plan efforts.
• Reported to leadership on performance vs. forecast of marketing programs.
• Gathered and analyzed customer / market data and provided recommendations to improve results from marketing programs.
• Collaborated with cross-functional teams to drive analyses and improve financial performance/ROI for the business.

• Identified $1.8 billion opportunity in key market segments for wireless service level management applications.
• Worked with beta customers and focus groups to determine product requirements, features, and customer benefits for the flagship product, Performance Pro.
• Developed initial company brand, product collateral, white papers, and online content.
• Raised operating capital from professional funding sources.

Master Of Arts (M.A.), Religion/Religious Studies

Bachelor Of Science - Bs, Computer Science

Bachelor Of Science (B.S.), Computer Science