College Of Business Administration Integrated Core Program
La Crosse, Wisconsin Area
-One of 30 candidates from the College of Business Administration accepted into the honors program-Led and contributed to the success of a student consultant team throughout three semester long projects-Analyzed the fast food beverage industry to determine future success of Starbucks and Jamba Juice through macro environment analysis, evaluation of management strategies, competitor research, financial statement analysis, capital budgeting issues, performance in secondary markets, and marketing strategies -Conducted a feasibility study for Dunkin' Donuts franchise to determine location vulnerability and success factors through analytical review of La Crosse market and recorded revenues by franchise-Completed a client based project with Logistics Health Incorporated to offer suggestions on strengths and weaknesses of the marketing and management strategies