Kathy Armstrong Email & Phone Number

Farmington Hills, MI

Farmington Hills, MI

• Implement digital marketing strategies and tactics to promote product usage, awareness and engage customers
• Maintain and enhance corporate website, social media presence, email, and video production.
• Develop and implement strategies to to grow digital following, impressions, open rate, and engagement.
• Report and analyze results of digital marketing efforts for future planning.

• Manage the Communications department in the development of all external communications and marketing initiatives -- including print, digital, and video.
• Collaborate with departmental supervisors to ensure messaging and design are on target.
• Ensure cohesive look and branding of communications across all mediums.
• Develop digital strategies based on metric analysis of website, live streaming, and email marketing.
• Define scope of work for vendors; negotiate and manage contracts and deliverable timelines.
• Manage departmental billing of services and materials.

• Committee chair for the redesign and launch of new website. Led, trained, and managed the team to proficiently use new content management software. Designed all visual components of the website.
• Initiated a social media presence for the organization.
• Collaborated on the implementation of live streaming services. Converted streaming events into on-demand video for web.
• Designed all communication material for multi-million dollar fundraising campaign.
• Implemented a branding campaign to keep a consistent, and effective image.
• Responsible for the production of a 36-page monthly newsletter.

• Contributed to a production team effort to maintain and grow a non-traditional and new business goal that exceeded $4 million a year, starting with initial sales pitch material through final on-air product.
• Conceptualize, design and create graphics and animations for news, sales, programming, promotions, staging, and web departments.
• Simultaneously and effectively managed multiple deadline-focused projects.
• Participated in the development and execution of projects with a focus on efficiency, quality, and cost.
• Utilize initiative and leadership skills to creatively problem solve and devise unique solutions.

Ferndale

• The BIG Idea was a bi-monthly magazine who’s mission is to promote growth and awareness within the area’s creative advertising community through informative and entertaining products. The BIG Idea served as a catalyst.
• Managed and conducted primary print design functions including, page layout, magazine pagination, editorial design concept, art direction of editorial illustration and photography and typesetting
• Designed marketing materials,
• Assured product quality through press and binding checks,
• Quoted print jobs,
• Managed website data,