Arnab Chatterjee Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

Role: • Overseeing daily purchase orders and net sales, implementing trade schemes to exceed sales targets and minimizing unsold inventory through effective subscription schemes and coordination of bulk orders.• Serving as the Branch Head overseeing employee welfare and managing all office operations in the Eastern region. Lead new project initiatives and acting as the "Printer and Publisher" for 30 editions across East. • Functioning as the sole official signatory in the region, ensuring seamless business enhancement through effective coordination and acting as a guardian for key departments including Brand, Finance, HR, Business and Commercial, Editorial, Production, and Advertisement.• Establishing and managing an efficient distribution network, negotiating terms with transporters and contractors, optimizing route strategies, and ensuring precise distribution while controlling costs and recycling unsold inventory.• Monitoring outstanding accounts, adhering to ABC standards for accurate trade settlements, and ensuring timely collections to maintain financial integrity.• Formulating and implementing channel and distribution sales strategies, restructuring business processes, and driving regional sales initiatives aligned with corporate objectives.• Collaborating with marketing, finance, and HR teams to enhance market presence and profitability, building strong relationships with key stakeholders, and managing operations across multiple areas.• Developing training programs for sales personnel, supporting their target achievement, streamlining distribution models for efficiency, and acting as the branch's IT representative for government matters, advocating for technology interests.

West Bengal Circle & Bihar Jharkhand Circle

• Led a diverse sales team including 25 Assistant Sales Managers, 3 Area Sales Managers, and specialists, overseeing 165 channel partners and 10 indirect payroll personnel, ensuring effective coordination and strategic leadership.• Managed an annual business volume of ₹300 Crores across Trade, Modern Trade, Chain Outlets, CE/ISP, and Corporate Sales, developing and executing strategies to optimize performance in these segments.• Spearheaded recruitment and training for direct and indirect sales teams, fostering a culture of excellence that led to significant productivity and performance improvements.• Cultivated strong relationships with high-end trade dealers, achieving a dominant counter share of over 50%, and implemented trade marketing plans for both small towns and urban areas to enhance brand visibility and sales growth.• Directed operational management, including revenue generation and new customer acquisition, developed plans for new town openings, and expanded the distribution network from 56 to 165 channel partners, improving customer retention and forecasting accuracy.

North East Circle

• Administered sales across various sectors with a team of 2 ZBMs, 5 ZSMs, and 15 TMs, delivering ₹32 Crores in monthly revenue while managing P&L and EBIDTA responsibilities.• Enhanced distribution networks in Kolkata and Bengal, implemented the Cycle Boy Project, and drove acquisition and visibility through targeted marketing and Marcom operations.• Streamlined operations by optimizing distribution planning, controlling costs, and coordinating the launch of MNP and 3G services. Developed partnerships and innovative marketing strategies to boost market presence and customer acquisition.

Kolkata Area, India

Heading East for "Dalda" brand of oils. Handled the implementation of 'replenishment model' across the given area, the first of it kinds in an oil industry. • Spearheaded the re-launch of 'Dalda' brand of oil in West Bengal, Orissa, Bihar & Jharkhand and executed the activities of re-allocation, recruitment, building town infrastructure for brand visibility.•Managed the implementation of the Replenishment Model across multiple states, ensuring efficient supply chain operations and inventory management.• Oversaw the recruitment and training of sales personnel, fostering a culture of excellence and high performance within the team.•Successfully generated a monthly turnover of INR 8 Crores through effective sales strategies and relationship management with key distributors.

East India & South India(Kerala)

• Established and managed a comprehensive network with 250 distributors, 130 salespersons, and 23 pilots, significantly boosting branch operations and expanding channel partners in Bihar and Jharkhand from 56 to 165. Increased direct outlet coverage from 4,400 to 12,200, raising market share from 29% to 39% in both regions.• Oversaw sales operations in North Kerala with 3 Sales Officers across 7 districts, achieving a turnover of ₹30 Crores. Directed East Branch operations (West Bengal, Bihar, Jharkhand, Orissa, North East), including distributor appointments, manpower recruitment, and infrastructure development for a new mass marketing division with 6 Sales Officers.

Upcountry West Bengal

• Assisted in the management of primary and secondary sales operations, ensuring effective execution of sales strategies.• Contributed to the successful implementation of sales initiatives, enhancing brand visibility and driving customer engagement.

1 Yr Executive Programme In Business Management

Bachelor'S Degree, Economics

High School