Business Head - Tata Passenger Electric Mobility. (Tata.ev)From the creation of the brand’s first logo, 5 new product launches and counting, electrifying two IPLs to building a growing community of 1.5 lakh Tata.EV owners, I lead the complete integrated communication mandate on the brand utilising the power of FCB group companies.

Brand: Tata Motors Passenger Vehicle UnitKey Highlights: New Forever Brand Campaign (2020): A high-intensity launch campaign of the all-new range of BS6 cars from Tata Motors. A campaign that announced the new brand philosophy of New Forever and witness unparalleled growth for the brand and cemented the No.3 position in the Indian automobile industry.Tata Nexon 2020 Facelift: An integrated launch campaign with a series of 5 TVCs with ace cricket KL Rahul as the brand ambassador and having IPL presence. This is the start of the journey of making the Nexon the most selling SUV in India. Tata Punch 2021: Launching India’s first Sub-Compact SUV, that has been vibing with the entire nation and one of the most selling cars in India.Tata Kaziranga Edition 2022: Launch of a new special edition SUV range comprising of TATA Harrier, TATA Safari, TATA Nexon and TATA Punch to celebrate the true SUV DNA of TATA Motors and it’s No.1 position in the Indian SUV market.

Brands:1) Park Avenue Men's Grooming Portfolio: (Soap, Deo, Perfume, Shaving, Beer Shampoo) | (2) Park Avenue Apparel | (3) Everyuth Naturals | (4) Hershey's, India: Hershey's Chocolate syrups and spread, Milkshakes, Kisses, Brookside, Sofit Engery Drink and Jolly Rancher.

Account lead on the following brands;(1) HDFC Bank | (2) Bharat Petroleum Corporation Ltd | (3) D'lecta Cheese | (4) Sony-Six | (5) Sony ESPN Launch | (6) Zee Cinemalu

Brands: (1) Dastun and Nissan India | (2) IDFC Mutual Fund | (3) Kuoni SOTC.

Brands - SBI Mutual Fund, Bombay Realty, Taj Group of Hotel.SBI Mutual Fund:Played an integral part in rolling out the brand’s important campaign from the agency- The Investor Education Campaign spread across TV, Print and OOH. Also was in charge of the daily work on the brand which included various print ads, sales collateral, to name a fewBombay Realty:Managed on all the ATL and BTL work of the brand for The Island City Center and The Plaza, two luxurious high end real estate properties in Mumbai.