Plan D Media is the leading, fast-growing and independent Full-service 'Digital first' Marketing and sales agency based in Kolkata. Passionate about taking brands and promising start-ups from now to next, Plan D Media has built a reputation for exceeding goals and delivering numbers. Building a bridge between data, art and technology the agency has delivered campaigns for some of the biggest and most promising brands in Eastern India , Delhi , Bangalore , Mumbai, Dubai and USA.

One of the leading and pioneer digital and UI/UX agencies In India, At Pepper Square we provide digital media consulting to large brands like Walmart Global tech and extensively consulted on the medium.Ideated and executed branding, lead generation, digital Marketing campaigns for some of the biggest clients and also built the team.Planned and developed mobile content for telecom operators and aggregators

- Building orgnizational marketing plan, digital strategy and execution with clear objective to generate demand & drive growth for some of the biggest brands and clients- Leading brand and digital go-to market strategy and execution for all client base- Experienced in driving road map for global digital assets in multi-country and multi-languages environment.- Benchmark, measure and analyze results of digital marketing plans against industry standards and further strengthen the digital strategy - Handling the growing a talented team of digital media specialists , technocrat and content professionals

Strategizing, developing, managing, and optimizing digital campaigns for www.eurooptic.com, once of the leading eCommerce companies selling sport optics in US and European markets.Managing SEO, PPC (paid search),web 2.0,social media marketing, email marketing, webinar marketing, mobile marketing,& web development programs & campaigns.Handling annual budget of $200,000 on media spend and giving increased returns at 30% less cost per conversion.Part of the core team that also managed associated ecommerce websites like www.opticauthority.com and www.nightforceusa.com .Managing a team of 7 including writers, designers, developers, sales associate to generate qualified leads from online channels.

Strategizing, developing, managing, and optimizing digital campaigns for www.turtleonline.in & www.shoplondonbridge.in , one of the fastest growing menswear brand in India.Managing SEO, PPC (paid search),web 2.0,social media marketing, email marketing, webinar marketing, mobile marketing,& web development programs & campaigns.Handling annual budget of 50 lakhs on media spend and giving increased returns at on a sustainable basis. Part of the core team that also plans annual marketing plan that includes budget, resource planning, campaign management, ATL and BTL activities.Managing a team of 10 including writers, designers, developers, SEO, sales associate to generate qualified leads from online channels.Leading the SEO, PPC, Social Media, Blogging, Content Marketing and overall branding and lead generation teams.Initiated content marketing plan through premium article directories, blogs, guest posting and social media that resulted in 30% increase in referral traffic.Pivotal in communicating with the sales team and modifying campaigns to increase qualified leads.Managing and optimizing Social Media accounts on Facebook, Twitter, and LinkedIn & Google Plus.Tracking visitor behaviours through Google Analytics, Webmaster Tools, SEOMOZ & Marketing Automation tool Leadformix.Leading the Online Data Research team to collect qualified lead details from web to be used in email and calling campaigns.Coordination with various third party websites to increase brand visibility and engagement.Specialized in building buzz through videos , press releases, guest posting , info graphs and other such mediums.Coordinating with respective department heads & management team and acting as a point of contact for all digital marketing and BTL activities.Managing various vendors for communication, marketing and development activities.Effective team management, and training for new team members.

Notable Accomplishments Strategizing, developing, managing, and optimizing digital campaigns for corporate websites in US, Australia and India. Achieved 200% increase in qualified leads and conversions. Managing SEO, PPC(paid search),web 2.0,social media marketing, email marketing, webinar marketing, mobile marketing,& web development programs & campaigns. Handling annual budget of $250,000 on media spend and giving 10x returns on investment. Part of the core team that created the entire web content, blogs & marketing collaterals (Datasheets, Brochure, Case Studies, Flyers, Banners, Manuals, Whitepapers, etc.) . Managing the company Newsletter and other customer engagement activities for better conversions. Initiated content marketing plan through premium article directories, blogs, guest posting and social media that resulted in 55% increase in referral traffic. Pivotal in communicating with the sales team and modifying campaigns to increase qualified leads. Managing and optimizing Social Media accounts on Facebook, Twitter, LinkedIn & Google Plus. Tracking visitor behaviors thorough Googl Analytics, Webmaster Tools, & Marketing Automation tool Leadformix. Leading the Online Data Research team to collect qualified lead details from web to be used in email and calling campaigns. Proficient in Salesforce CRM. Weekly/yearly reporting of marketing activities ROI. Coordinating with design, development and program management team and acting as a point of contact for American headquarters. Managing various vendors for communication ,marketing and development activities Effective team management, and training for new team members

Notable Accomplishments Managed online and social media marketing for various US & UK based clients like Toyota, Accor, and more. Part of the internal lead generation team of the company through blogging and social media. Created SEO optimised articles on various keywords given by clients. Managed company blog and research interesting topics to increase traffic. Keyword research and competition analysis to sharpen campaigns and increase ROI. Creation of On-page SEO Metatags, Website Layout, Sitemaps for company website for better ranking.  Created whitepapers on Digital Marketing & Social Media. Weekly reporting to clients, coordination and communication to modify campaigns.

Notable AccomplishmentsWriting for various websites under Ayusveda group and promoting the blogs on social media platforms.Written on various topics like Technology, Finance, Health, Travel, Career, Investment, Automobile, etc.Many articles got ‘Featured’ on the website.WordPress SEO optimization through SEO plug-ins. Written for complex client projects with extreme tight deadlines. SEO optimizing of the wordpress blogs and contextual link building for higher rankingsCommunity management and engagementWordPress SEO optimization through SEO plug-ins. Written for complex client projects with extreme tight deadlines.