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Arnaud A. Email & Phone Number

Director of the International Business Development Department, MetricLine at Médiamétrie
Location: Greater Paris Metropolitan Region, France 12 work roles 2 schools
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Role
Director of the International Business Development Department, MetricLine
Location
Greater Paris Metropolitan Region, France
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Arnaud A. is listed as Director of the International Business Development Department, MetricLine at Médiamétrie, a with 615 employees, based in Greater Paris Metropolitan Region, France. AeroLeads shows a matched LinkedIn profile for Arnaud A..

Arnaud A. previously worked as Director of International Business Department, MetricLine at Médiamétrie and Business Director - Europe & Africa at Médiamétrie. Arnaud A. holds Dess - Post-Graduate Diploma, Marketing/Marketing Management, General from Iae Aix-Marseille Graduate School Of Management.

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Médiamétrie

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About Arnaud A.

Expert - and passionate - of* Television* Radio* Digital* and more generally of MediaI have evolved in these sectors with the chance to have developped experience within* broadcasters* agencies* TV saleshouse* Advertiser* and these last years in a media research company.Creative and also at ease with figures and ratings, I'm a Marketer, a Developer and a Manager.I managed a technological product conception which is currently exported sucessfully in many countries worldwide (Norway, Sweden). I also have a sharp approach of communication, in both business and institutional contexts. At ease in public relations, in front of an audience, I now evolve in international business development, in complex markets and on long-term projects requiring to penetrate the right networks - authorities, decision-makers, etc. And I'm also entrepreneur, created my own startup early in 00's.25 years of experience with Marketing Director / Directeur Marketing, Communication Director / Directeur de la Communication , Managing Director / Directeur Général, Business Unit Director / Directeur de Business Unit, Channel Director / Directeur de Chaînes, Directeur des programmes, Directeur d'antennes.

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Médiamétrie
Médiamétrie
Director of the International Business Development Department, MetricLine
levallois-perret, ile-de-france, france
Website
Employees
615
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12 roles

Arnaud A. work experience

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Director Of International Business Department, Metricline

Current

Paris Et Périphérie

* Manage the MetricLine, the department of Médiamétrie in charge of the export of the technologies and methodologies internationally* Support the export and the use of this amazing product "RateOnAir", the portable metering system of Médiamétrie* Omedia Group (subsidiary of Médiamétrie in Africa): Board member

Jan 2021 - Present

Business Director - Europe & Africa

Paris Area, France

* Developing globally the use of the portable metering system RateOnAir of Médiamétrie: Norway, Sweden, etc.* Export the technologies and methodologies of Médiamétrie globally* TV and Radio measurement in Ivory Coast, Senegal, Cameroon, Gabon, Madagascar, Mali* Acompany the DTT launch in Africa* Help the business development of Omedia Group (the subsidiary of Médiamétrie in Africa)* Omedia Group: Board member

Jan 2015 - Dec 2020

Director Of Radio & Tv Portable Metering System Project: Rateonair

Paris Area, France

* For France and for interested international market or partners,* Conception of a new system of media audience measurement (Radio & TV), based on a carried automatic meter* Implementation of the system through experimentations or panel

Dec 2010 - Jan 2015

Communication Manager

Paris Area, France

* Definition and implementation of Communication policy: Web, internet and social networks, editing, advertising, direct marketing, RP, events* 20th anniversary of Médiamétrie in "Centre Pompidou"* Operational Marketing and sales support* Launch of new websites: Médiamétrie, AudienceLeMag.com , Medialounge, EurodataTV.com

Dec 2004 - Dec 2010

Communication Assistant

Nov 2003 - Dec 2004

Intervenant Extérieur (Vacataire D'Enseignement)

Current

Licence Professionnelle Expertise Média* Histoire de la mesure d'audience et des médias, importance de l'audience dans l'écosystème média, les grands principes technologiques et méthodologique des mesures d'audience, la gouvernance d'une mesure d'audience de référence

Jan 2017 - Present

Intervenant Extérieur (Vacataire D'Enseignement)

Current

Master 2 Médias & Management* Histoire de la mesure d'audience et des médias, importance de l'audience dans l'écosystème média, les grands principes technologiques et méthodologique des mesures d'audience, la gouvernance d'une mesure d'audience de référence

Dec 2012 - Present

Founder

Kat-Events

Creation of the new concept of "Eventplanning".Launch of the company* Advices to important advertisers (sponsorship: sport, culture, leisure): Nestlé, Kraft, Vichy, Quick France* Audit d'efficacité des investissements événemntiels : Nestlé, Kraft

Jan 2001 - Nov 2003

Marketing And Pr Manager

Freefund

Paris Area, France

* Set up of the French subsidiary of swedish start up Freefund (mainly financed by ABN Amro & Speed Ventures)* Definition and implementation of the Marketing, PR and Communication policy for the French market

Sep 1999 - Jan 2001

Account Manager

Commercialization of Advertising space of Canal+ TV channel

Sep 1998 - Aug 1999

Marketing Assistant

1998 Fifa World Cup - Organization French Committee

Marseille Area, France

On Marseille site - Vélodrome stadium* Relations with official Sponsors et Partners* Visibility of sponsors on official sites

Nov 1997 - Aug 1998

Radio Host

* Radio host and Radio DJ on local broadcast* Radio DJ for special operation of Festival de Cannes

May 1994 - Aug 1997
Team & coworkers

Colleagues at Médiamétrie

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2 education records

Arnaud A. education

FAQ

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What company does Arnaud A. work for?

Arnaud A. works for Médiamétrie.

What is Arnaud A.'s role at Médiamétrie?

Arnaud A. is listed as Director of the International Business Development Department, MetricLine at Médiamétrie.

Where is Arnaud A. based?

Arnaud A. is based in Greater Paris Metropolitan Region, France while working with Médiamétrie.

What companies has Arnaud A. worked for?

Arnaud A. has worked for Médiamétrie, Mediametrie, Université Paris 1 Panthéon-Sorbonne, Celsa - Ecole Des Hautes Études En Sciences De L'Information Et De La Communication, and Kat-Events.

Who are Arnaud A.'s colleagues at Médiamétrie?

Arnaud A.'s colleagues at Médiamétrie include Camille Cazin, Anas Toumi Ben Chekroun, Audrey Dubois, Valentine Lambour, and Noëlie B..

How can I contact Arnaud A.?

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What schools did Arnaud A. attend?

Arnaud A. holds Dess - Post-Graduate Diploma, Marketing/Marketing Management, General from Iae Aix-Marseille Graduate School Of Management.

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