Arnaud B.
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Arnaud B. Email & Phone Number

ADMINISTRATEUR FONDS POUR L’ART ET LA CULTURE DU GROUPE RENAULT at Renault Group
Location: France, France, France 16 work roles 4 schools
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Role
ADMINISTRATEUR FONDS POUR L’ART ET LA CULTURE DU GROUPE RENAULT
Location
France, France, France
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Who is Arnaud B.? Overview

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Arnaud B. is listed as ADMINISTRATEUR FONDS POUR L’ART ET LA CULTURE DU GROUPE RENAULT at Renault Group, a company with 14784 employees, based in France, France, France. AeroLeads shows a matched LinkedIn profile for Arnaud B..

Arnaud B. previously worked as CHIEF BRANDING OFFICER ALL BRANDS @ RENAULT GROUP at Renault Group and RENAULT GLOBAL CHIEF MARKETING OFFICER at Renault Group. Arnaud B. holds Mastere, Marketing Communication from Tbs Education.

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Renault Group

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About Arnaud B.

ranked 2nd position in Top 10 world CMOs at 2024 Cannes Lions (all categories) vs. Top 4 in 2024.Renault ranked 5th best worldwide creative brand in 2024 source Cannes Lions.129 international awards in 2494 in 202335 in 20225 in 2021. 36 « Cannes Lions » award winner including 4 Grand Prix (Lancia Delta magic parking ; Fiat 500 Panda crash test; Seetroën by Citroën; Plug Inn ; Time Fighters ; cars to work more by renault …) Multi Experienced in the Automotive Business since 34 years through 5 different Cultural Environment (French, German, Italian, Chinese, American) via 3 automotive Groups (stellantis 16 years - VW 5 years, Renault 13 to date)12 know how : Brand Strategy, Marketing, Advertising, Digital/ CRM, SoMe, Motor Shows, Sales&Service, New Product Launch/Product Positioning, Service&Quality, CI + Retail Architecture, merchandising & communication.Specialties: Brand Management + Marketing + Brand Turnaround

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Arnaud B.'s current company

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Renault Group
Renault Group
ADMINISTRATEUR FONDS POUR L’ART ET LA CULTURE DU GROUPE RENAULT
France
Website
Employees
14784
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16 roles

Arnaud B. work experience

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Administrateur Fonds Pour L’Art Et La Culture Du Groupe Renault

France

Administrateur Fonds Pour L’Art Et La Culture Du Groupe Renault

Current

France

Jun 2024 - Present

Chief Branding Officer All Brands @ Renault Group

Current

France

new Dacia advertising strategy 2023/24 TVCs for New Duster, Spring, Sandero, and Bigster Branding for the Dakar project including name, logo, TVC plus merchandising new stand design first to be revealed at Paris Motorshow 24new 2024 Mobilize Branding360 degree Duo Bento Launch Paris Motorshow Stand

May 2023 - Present

Renault Global Chief Marketing Officer

Current

Boulogne-Billancourt, Île-de-France, France

Global Brand Repositioning & turnaround Successful Espace, Austral, Megane E-Tech, Arkana, Kangoo launches.Successful reveals for R5, New Scenic, Megane, Austral+Espace+ Rafale, Clio… Launch of new sub brands: E-Tech, Human First for safety, RENEW for used cars & Renault Care Service for aftersale.New website experience with on line pre orders on R5 (R.

Nov 2020 - Present

Global Cmo + Communication & Sport@Citroen

France

8 years in a row of Sales growth in Europe. Top 5 best seller in Europe with Light Commercial Vehicle (L.C.V.) // over 10% market share.Most Preferred Automotive Brand in France (source Les Echos) Marketing Communication scope @ world scale: Brand Strategy, Metrics/Growth Hacking, Advertising, Digital & Social Media experience, Retail Architecture.

Aug 2015 - Oct 2020

Asia Pacific Vice President Marketing All Fiat Chrysler Brands

Shanghai, China

Jeep/Chrysler/Fiat/Fiat Pro/Alfa Romeo/Abarth/Dodge/SRTIndia/Japan/China/Korea/Australia/ASEANBranding (Brand Architecture...)Advertising (Brief-Creative Process Follow up- pre/post tests-Efficiency Metrics...)Media (Efficiency Metrics- optimize media spent vs efficiency to spend less - Media Buy Strategy- Agency Bids...)Digital + Social Media (Build Eco.

Jun 2011 - Aug 2015

Lancia France Managing Director

France

Jun 2006 - Jun 2011

Fiat & Lancia Brand Marketing Director-France

France

Jun 2004 - Jun 2006

Service Area Manager France

France - Normandie Picardie

Aug 1997 - Dec 1999

Service Product Manager France

France

Jul 1995 - Aug 1997

Corporate Identity Manager At Renault Hq Corporate Communication Dept

France

100 % Renault HQ based via Dragon Rouge Design Agency

Jan 1994 - Jul 1995

Marketing And Development Manager

Jpg Design (Corporate Identity, Branding, Packaging)

France

Sep 1991 - Jan 1994

Directeur Des Communications

divers projets corporate identity

Jan 1990 - Nov 1990
Team & coworkers

Colleagues at Renault Group

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4 education records

Arnaud B. education

Business Admistration Degree, Economics

Thames Polytechnics London
FAQ

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What company does Arnaud B. work for?

Arnaud B. works for Renault Group.

What is Arnaud B.'s role at Renault Group?

Arnaud B. is listed as ADMINISTRATEUR FONDS POUR L’ART ET LA CULTURE DU GROUPE RENAULT at Renault Group.

Where is Arnaud B. based?

Arnaud B. is based in France, France, France while working with Renault Group.

What companies has Arnaud B. worked for?

Arnaud B. has worked for Renault Group, Stellantis, Volkswagen Group France, Groupe Renault, and Jpg Design (Corporate Identity, Branding, Packaging).

Who are Arnaud B.'s colleagues at Renault Group?

Arnaud B.'s colleagues at Renault Group include Zaberzhinskiy Dmitriy, Farhat Hadouche, Александр Осипов, Harjeet Singh, and Yasin Akbay.

How can I contact Arnaud B.?

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What schools did Arnaud B. attend?

Arnaud B. holds Mastere, Marketing Communication from Tbs Education.

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