Arnaud Boyer Email & Phone Number

Ancenis, Fr

France

My objective: Grow Manitou market shareIn my current role, I work cross-functionally across all departments at Manitou Group and operate without borders, with 75% of sales generated outside France. I manage an international team of 80 people across Italy, France, the US, and India.I leverage all my marketing skills with a strong customer focus to drive marketing changes in a market where Manitou is the global leader. Among my top priorities are leading digital transformation, implementing appropriate tools, fostering the cultural shift it entails, and developing new roles centered around data. I have also transitioned to data-driven account-based marketing and established a B2B2C marketing strategy.This personal and daily challenge has contributed to Manitou achieving over 100% growth in 7 years.

Le Plessis-Belleville, Hauts-De-France, France

At CNH industrial, I have developed my service-oriented skills with a hands-on approach to achieving measurable objectives and executing large-scale action plans. I have managed teams in France, Italy, and Belgium, taking on various international responsibilities, initially across Europe and later expanding to EMEA.My objective: develop parts turn over through additional supplier and marketing actions>Communication: ensure that all key actions from the company are reaching their internal or external target>Trade and Channel Marketing: improve market share>Marketing Services: develop and implement action to increase parts turn over through network workshops>Business Development: complement our range with supplier offer (110 M€ per annum)>Management of an international team of 20 people

Le Plessis-Belleville, Hauts-De-France, France

My objective: improve market share through all distribution channels by deploying a Sell out plan>Ensure adequate Marketing plan are planned and deployed across the 11 EAME markets>Develop projects to cover all channels with adequate sales and marketing actions>Coordinate and deploy the right service action plan with the brand>Ensure monthly and quarterly sales and margin targets are achieved in collaboration with the markets>Management of a team of 10 people

Le Plessis-Belleville, Hauts-De-France, France

>Communication (Design and deploy sales & Marketing tools in the dealer network and in the markets and Manage all communication and organize shows and convention across Europe)>Trade marketing (Ensure adequation and deployment of the marketing plan in all European markets, design and deploy all pan European promotional campaigns during the year and Ensure monthly and quarterly sales and margin targets in collaboration with the markets>Management of a team of 8 people

Roissy-En-France, Île-De-France, France

An experience in new technologies and e-commerce, adapting platforms to meet specific client needs. I managed significant contracts with banks (BNP, Société Générale, etc.) in direct collaboration with the CEO based in England. I take pride in securing a contract with the largest leasing company in France and revitalizing commercial management, turning a previously loss-making structure into a profitable one.>Manage the French subsidiary including>Full responsibility of the P&L>Contract negotiation with leasing companies senior management>Develop the turn over through new contracts>Management of all contracts with national fast fitter and reparation network

Rickmansworth, Angleterre, Royaume-Uni

At Renault, I transitioned from engineering to marketing. My 9 years in the UK allowed me to immerse myself in Anglo-Saxon business culture across various levels, from technical support as a VIE to after-sales and product marketing.>Manage the product cycle -Analyze and monitor the commercial results and take the necessary actions -Launch of new models, phases and versions -Define price positioning through market studies and distribution channels (Fleet-Retail) -Management of stock levels>Define the Customer relationship management for the range : -communication/press strategy (above and below the line) -Create customer offers (inc. finance package)>Define of the 3 years plan and yearly budget

Rickmansworth, Angleterre, Royaume-Uni

>Define of the 3 years plan and yearly budget>Manage stock availability before promotional activities>Manage P&L on the mechanical perimeter with a profit target of £60M>Manage national accounts such as Michelin, Continental and Total>Create and deploy the parts commercial & marketing policy (promotions…)

Rickmansworth, Angleterre, Royaume-Uni

>Support technically body converters transforming Renault LCVs>Lead the collaboration with Thatcham to obtain the best possible insurance group>Make sure new vehicles launched are complying with the UK legislation>Manage the environmental policy and strategy

Rickmansworth, Angleterre, Royaume-Uni

Rickmansworth, Angleterre, Royaume-Uni

Trappes, Île-De-France, France

First engineering experience in the R&D department as Assistant Project Manager for the Renault Espace "Youth" version in the Body Design Department.>Designed and industrialized dashboard and trim components.>Redesigned the passenger airbag

Executive Mba, Business Administration And Management, General

Product Design And Innovation Management, Engineering, Engineering Degree

International Marketing Course, Marketing