Arnaud D. Email & Phone Number

Paris, Fr

France

- Management of the software product portfolio, including Lexis PolyActe, Lexis PolyOffice, Lexis PolyEntreprise, Closd, Jarvis, CounselLink, and Parley Pro (digital marketing plan development, execution of digital campaigns, and performance tracking).- Development and implementation of the digital strategy for the software business (SEO, SEA, SMA, SMO, partnerships, display advertising, and telemarketing campaigns).- Project management for the redesign and optimization of the website www.lexisnexis.fr.- Project management for the implementation of Salesforce modules to enhance utilization and efficiency.- Participation in the FUNNEL project, including implementation to track SQLs, MQLs, opportunities, RRM, and AOV.- Creation of marketing and sales materials, such as brochures, practical guides, web articles, flyers, and magazine covers.- Brainstorming and participation in strategic and operational meetings.- Contribution to group projects aimed at standardizing processes.

Région De Paris, France

- Boosting lead generation for the software business at LexisNexis France.- Development and creation of software web pages to enhance lead generation.- Improving software visibility through the development of digital campaigns (SEO, SEA, email marketing, social media, and sponsored posts).- Optimization of organic search engine rankings for the website lexisnexis.fr.- Reporting and performance tracking for digital campaigns.

Nanterre, Île-De-France, France

*Web and Mobile Manager for the websites www.airandme.fr and www.stadlerform.fr:- Integration of new products- Content administration and updates- Creation of new pages for special campaigns- Implementation of new product offers- Logistics configuration- CMS migration project management- Technical management of the websites www.airandme.fr and www.stadlerform.fr*Marketing campaigns:- Creation and sending of email campaigns, scenario planning, and setup of automated email marketing campaigns.- Creation of visuals for affiliate marketing- Development and implementation of SEA strategy (Google Ads)- Implementation and monitoring of SEO projects- Creation of lead generation campaigns- Installation and configuration of Google Shopping*Marketplace Management and Configuration:- Amazon, Darty, Nature & Découvertes, ManoMano, etc.*Web Server Management:- Monitoring server status and debugging in case of overload, in collaboration with the external team.*Management:- Coordination with external service providers (web developer and affiliate agency).

Boulogne-Billancourt Area, France

- Coordination with event teams to activate all digital channels (email marketing, SEA, SEO, display).- Responsible for the production and coordination of emails for TV events (MIPTV, MIPDoc, MIPFormats, MIPCancun) within the digital acquisition team, in collaboration with the team based in Manila, Philippines.- Monitoring operational and strategic timelines for digital campaigns.- Participation in event team meetings to discuss ongoing actions.- Participation in marketing meetings.- Reporting and analysis of digital campaigns using tools such as Google Analytics, Litmus, and Salesforce.- Creation and design proposals for email campaigns.- Training internal teams on tool usage.- Competitive analysis and market research.- Implementation of new email templates.- Post-event debriefing and proposing solutions for improving email campaigns.- Creation of web pages and HTML integration on business websites.- SEO optimization on business websites (MIPTV, MIPDoc, MIPFormats, MIPCancun).

Boulogne-Billancourt Area, France

- Support event teams in implementing email marketing campaigns.- Responsible for building email campaigns using Salesforce ExactTarget.- Propose graphic content for email marketing campaigns.- Monitor and test compatibility of externally created email campaigns by third-party vendors to ensure alignment with our email routing tools.- Analyze email campaigns and propose recommendations for improving future campaigns.- Create reports on all email campaigns sent before, during, and after events.- Update websites (MIPTV, MIPDoc, MIPFormats, MIPCancun) in FR/EN/ES.- Propose structures for new web pages.- Optimize SEO.- Conduct competitive analysis and market research

Paris Area, France

- Management of e-commerce website content for www.kiosquemag.com using the Magento CMS tool (products, pricing, shopping cart price rules, banners, creation of hidden pages for email marketing).- Identification of keywords related to SEO for each product listed online and optimization of SEO.- Modification of landing pages to signal to search engines the relevant landing pages.- Modification of keywords in H1 tags and redirection of 404 errors to functional links.- Participation in the creation of campaigns for display ads, email marketing, affiliate marketing, and A/B testing.- Management of campaigns on the ADTECH platform.- Proposal of improvements to increase traffic and sales.- Creation of tracking links for URLs.- Monitoring and analysis of online operations and KPIs using Google Analytics.- Monitoring and analysis of sales trends and revenue growth.- Generation of monthly and annual sales reports.- Community management on social media platforms Facebook and Twitter.

Master'S Degree, Project Management

- Gestion de projet - UX Design - HTML - CSS - Javascript - UML & Algo - Web marketing - Suite Adobe

Programme Grande Ecole De Commerce, Marketing Digital

Activities and Societies: Président de l'association le guide étudiant Secrétaire Association AJC (Association des Jeunes Créateurs).

Licence Professionnelle, Marketing Operationnel, 12,85

Activities and Societies: Délégué de classeDélégué de promotion 2010 et 2011

Brevet De Technicien Supérieur (Bts), International Business/Trade/Commerce

High School, Marketing, Bac Professionnel G3

Activities and Societies: Délégué de classe