ADL Consulting advises start-ups, small and medium sized businesses get to the next stage of development and to expand internationally. It also assists with product development, strategy and implementation.

Developed and increased the restaurants offering by five (to more than 500 accounts). Streamlined processes and monitored performances (sign-ups, set-ups and bookings). Organised VIP events for most loyal users and developed a loyalty program.Negotiated special offers and promotions with restaurants, on regular basis. Developed promotions with partners (Metro, The Stylish, Fairfx...)

Appointed to redefine the proposition to restaurants and further generate both new and existing business. Managed 3 direct reports with a larger team of 10 indirect reports.Increased the business twelvefold within 12 months (20 clients to 240).Created the internal communications strategy to encourage ‘sharing’ of market intelligence and deliver a coherent offering.Supervised the content of the weekly newsletters, ensuring new clients received appropriate visibility. Point of escalation for difficult client relationships for the team.

Responsible for the European markets from conception to roll out of the toptable business model. Managed a team of 15 staff.Developed an infrastructure of restaurants, managing plans from conception to delivery within 40 European destinations, signing over 3,000 restaurants.Launched New York, as a top destination within 5 months. Grew the French market by strengthening the company’s position in France.Sales rose from 1.6m in 2005 to 5.5m in 2009 (UK).Developed sales and marketing initiatives through effective international partnership agreements.Challenged traditional thinking and created a category offer for the European market.Developed the European model to represent 25% of total bookable restaurants.Led an international team to recruit and launch 1000 bookable restaurants in 8 months in France (3,000 globally).Recruited, trained and coached the international team resulting in greater focus and 100% team involvement.

Researched the French market and developed the commercial model of toptable.Successfully launched Paris as toptable’s first international destination. Rolled out the concept to other major destinations including Barcelona, New York, Rome, Amsterdam, Brussels and Berlin. Developed a network of over 200 accounts internationally including a high proportion of Michelin stars.Created and implemented marketing initiatives with a focus on relationships/partnerships.Developed an extensive global contact list through networking with different cultures.Created the PR strategy for France with recruitment and management of a PR agency.Industry recognition through the Courvoisier The Future 500.Acquired an in depth knowledge of the Parisian restaurant scene with an extensive contact list.Recruited, trained and motivated a team that was managed virtual and face to face.

Responsible for national relations within the UK. Reporting to the founder, the role carried responsibility for all restaurant relations, marketing and PR initiatives. Created opportunities for restaurateurs to further grow their businesses and implemented a culture of client focus. Built loyalty by strengthening client relationships and ensuring businesses achieve their goals by implementing the toptable model.Implemented a PR and marketing strategy to raise awareness via high profile events.Extensive research of the European market which led to the launch of the European programme of expansion.

Responsible for creating, implementing organizational processes that gained greater efficiency and ultimately drove revenue growth. Introduced measuring, monitoring tracking systems that streamlined working practices. Launched a comprehensive PR strategy, for large scale high profile events.

Joined this internet start up to develop an online wedding list service. Set up contracts and negotiated with over 80 suppliers and 3000 products. Responsible for acquiring, collating, and preparing product data for website designers and back office.

Following the completion of a 3 month consultancy contract, retained by the owner to complete a transformation program.Re-engineered ‘Fulfilment’ and ‘Customer Service’, resulting in productivity increase by 48% and 18% respectively. Designed and applied a staff review strategy, determining targets and goals for individuals. Dramatically improved company morale, increasing productivity by 62%.Ensured consistency of service levels monitored incoming calls, winning repeat business with most customers.Negotiated with various suppliers and to increase monthly sales advised on marketing strategy to adopt for the next year.

Responsible for marketing, logistics, human resources, commercial and finance.Re-structured team of 60 staff to reduce overhead costs and streamlining of operational procedures.Negotiated and reduced dispatch costs by 28%.Created promotions and incentives, increasing order values by 60%.

Main contact point between Japan and UK.Managed a call centre of 23 staff, and implemented head-office-working practices.An open-ended agenda to resolve numerous issues within the Japanese office. Organised a 400 guests dinner party for the launch of a new collection.

Coordinated 12 customer services departments, supervised a call centre of 70 people serving 12 countries. Travelled extensively for the company launching new markets and jewellery collections.