Arnaud Golab Email & Phone Number

Poissy, Île-De-France, France

Business Development: new channels on/offline, mobility solutions, white label...Key digital Insights, Trends & Benchmarks to empower Brands, increase sales and profitability.

Poissy, Île-De-France, France

Mobility Services / Flexible & Subscription offers for the Bank, used cars business (loyalty products, digital). Roll out on 12 countries.In charge of E-Payment business to support the development of Stellantis' sales operations

Gennevilliers

The captive, supplier of mobility services, collaborates closely and daily with the Peugeot, Citroën, Opel, Vauxhall and DS Brands to develop a joint sales strategy, proposing a complete offer of services, both innovate and differentiating, to customers.For any new market, i'm in charge of:- Market analysis to identify business opportunities and design adequate financial/insurance/mobility offers for the future markets and brands strategy and products (Northern America, India, Africa...)- Legal and regulatory analysis to identify constraints and ensure compliance of the offer, structure and partnership- Define the most efficient and profitable business model and partnership structure (JV, funding partnership, commercial agreement…)- Identify potential partners and sales channel, sometimes only digital. - Negotiation & commitments.Lead many digital projects for the bank, B2C & B2B, linked to CRM, Electric Véhicles...

Paris Area, France

Overview:Setting and achieving targeted CRM goals at an international level for Citroën.Manage all mobile apps of the brand Citroën.Providing an exceptional customer experience to drive loyalty Following up with customers to ensure satisfaction Responsibilities- Broaden and deepen relationships with “My Citroën", "ConnectedCAM" mobile applications & "Citroën Advisor" to promote brand loyalty, current product utilization, and ultimately, to positively impact account profitability. - Develop short and long term strategies to achieve annual goals/objectives by product for clients and prospects- Track performance against objectives and provide forecasts. - Identify areas for new business such as additions to the product portfolio, new connected services, and technology solutions that support overall growth of the client’s business. - Coordinate internal and external resources to deliver new apps, up to date « MyCitroën » and news features (order follow up, aftersales ebusiness, banking, insurance...)- Work hand-in-hand with our clients, IT team and agencies to drive the UI/UX for all web and offline initiatives- Support field teams with training materials, marketing assets, and act as the single point of contact for issue escalation. - Lead monthly review process – KPI's and competitive/market position - in support of the client team- Manage/develop internal team and budgetAchievements (end of 2017)- ConnectedCAM application on 49 countries- My Citroën on 30 countries / 24 visits per month / 1,5 M sessions per month- Citroën Advisor on 30 countries / More than 180000 reviews / 4,8 out of 5 medium rating

Paris Area, France

Lead the mobility services for Citroën brand at an international level (France & Germany)As an e-business mobility services provider, get into new models such as car sharing, car pooling, new leasing offerings and provide mobility on-demand solutions.- Manage the team (webmarketing/CRM/media)- Develop the new brand "Citroën Multicity" Strategic Positioning, construction supply- Definition and implementation of the communication plan: Build up CRM strategy with contacts database+30%, social medias set up in 2014.- Animation and commercial traffic management: revenue increased 15% in 2013, also the visits.- Lead strategic partnerships with Nokia Here, Ouicar, Blablacar, Enterprise, Avis Budget Group- Design and development of web and mobile website- More than € 1 million revenue and 250 000 visits / month

Paris Area, France

In charge of business development, Financial Services for future, distinctive/premium & electric vehicles. (27 countries including Russia, China, Argentina...)Lead the digital strategy & Brand identity of the bank for Peugeot & Citroën.(round 800 K€ I.T budget per year for websites, tablets, apps...)Build innovative products in order to increase loyalty for both brandsCRM projectsCompetitive Intelligence

Working in Peugeot Citroën Business Unit dedicated to Accessories and Spare Parts, Marketing Dept. Head of exterior accessories team.Responsible for turnover and margin of exterior accessories (round 130 Million Euros per year). Define Business case & strategy development for sales to rise.Implement a breakdown with innovative products, expand the range of accessories.

In charge of creating and leading the accessories development for the Peugeot Brand in the marketing team, through contacts with designers, engineers, purchasers, suppliers...Also in charge of accessories for vehicles in partnerships with other OEMs (Fiat, Toyota, Mitsubishi).

Manage a network and push information on alternative energies (fuel cell, hybrids..).Pull information on different subjects depending of innovation.Leads the benchmarking on Intellectual Property and Technology Watch with other companies (pharmaceutical companies, electronics, automotive companies, Defense...)Train new members of team.

Education record

3Rd, Mechanical Engineering

Mechanical Engineering

IUT Cachan - often recommended as one of the two best IUT schools in France for mechanical engineering

Education record