Arnaud Jacopin Email & Phone Number

La Chaux-De-Fonds, Neuchâtel, Suisse

In my current role as Marketing Manager at Bergeon SA, the global leader in tools for Watchmaker, I oversee the marketing team and manage a range of key projects. My responsibilities include spearheading the launch of our new Magento 2 website, developing and implementing comprehensive print and catalog strategies, and orchestrating 360° marketing campaigns.I am also charged with crafting and executing the digital strategy to secure Bergeon's future market leadership and global reach. This involves ensuring that our digital presence is innovative and effectively supports our business objectives worldwide.My key accomplishments in this role include:✰ Successfully led the development and launch of Bergeon's new e-commerce platform on Magento 2, enhancing user experience and operational efficiency.✰ Devised and rolled out a robust print and catalog strategy that reinforced brand positioning and supported sales efforts globally.✰ Implemented a 360° marketing approach, integrating online and offline channels to maximize brand visibility and customer engagement.✰ Championed the digital transformation of Bergeon by developing a forward-thinking digital strategy, encompassing social media, SEO, SEM, and content marketing.✰ Fostered a collaborative environment within the marketing team, ensuring seamless project execution and alignment with the company’s strategic goals.

La Chaux-De-Fonds, Neuchâtel, Suisse

In my role as E-commerce Strategy Manager at VNV SA, I provide expert consultation to clients on digital strategy and e-commerce structure. I offer comprehensive support in SEM, encompassing SEO, SEA, and SMO, to enhance our clients' online visibility and performance.Additionally, I develop and execute go-to-market strategies for VNV's flagship software products, Slurpy (ETLs / iPaaS) and Ecluse (PIM), ensuring their successful market entry and growth.My key accomplishments in this role include:✰ Delivered strategic digital consultations that significantly improved clients' e-commerce performance and online presence.✰ Provided expert SEM support, optimizing SEO, SEA, and SMO initiatives to drive traffic and increase conversions.✰ Developed and implemented effective go-to-market strategies for Slurpy and Ecluse, facilitating their successful adoption and market penetration.✰ Collaborated closely with cross-functional teams to align marketing efforts with overall business objectives and product goals.✰ Enhanced VNV's reputation as a leading provider of digital and e-commerce solutions through consistent delivery of high-quality strategic guidance and support.

Saint-Blaise, Neuchâtel, Suisse

In my most recent role, I play an integral role in driving the successful acquisition of an EU distribution structure, Dakine Europe SAS. Leveraging my leadership skills, I take ownership of and directed end-to-end marketing activities for the Swiss and European teams within the BW Group. Moreover, I streamline key marketing efforts by devising and rolling out an effective B2B marketing strategy in collaboration with the entire sales department, which includes overseeing 35 representatives. Additionally, I contribute to engaging potential customers by orchestrating EU sales meetings and delivering presentations. I also worked in synergy with the US HQ to develop and oversee European marketing budgets.My key accomplishments from this tenure include:✰ Provided direction to a high-performance EU-wide marketing team of 11 members, comprising staff and freelancers.✰ Elevated responsiveness and effectiveness of Group's e-commerce websites by executing performance monitoring and optimisation initiatives.✰ Built and spearheaded e-commerce project for Dakine brand within Europe, including multi-stock, multi-language, multi-currency, and multi-market aspects.✰ Rendered expert-level support in steering and delivering various corporate digitalisation projects, such as Webex, new B2B study, CRM implementation feasibility study, PIM, as well as data warehouse and reporting tool.

St-Blaise, Suisse

As a Marketing Expert, I formulated and implemented a robust marketing and digital development strategy for Bucher and Walt. Leading multi-product 360-degree marketing activities for all sub-brands within Switzerland was a central aspect of my role. I took charge of overseeing all aspects pertaining to a marketing team of five members, where I also led and empowered the team to achieve our collective goals.I drove the successful implementation of the marketing and media mix, which encompassed print, online, and audiovisual channels. My strong managerial talents were leveraged to administer multiproduct operations and budgets effectively. Furthermore, I played a pivotal role in devising and deploying a new content creation strategy and platforms to enhance our brand's digital presence.A small selection of the highlights from this role include:✰ Steered and oversaw large-scale e-commerce structures based on individual brands and products on national level.✰ Utilised effective marketing tools, such as emailing campaigns, SEO, SEA, SMO, and affiliations to enable robust rollout of the digital strategy.

Vevey

Here, I executed strategic sales and marketing initiatives for our company website, collaborating closely with the Social Manager to develop the social media strategy. My contributions included increasing customer engagement through a comprehensive restructuring of both the website and our social media marketing strategy. Additionally, I successfully managed the launch of our B2B platform, conducted market research, and played a pivotal role in product creation. The details for my contributions include:✰ Elevated online presence through deployment of multi-level web marketing strategies, covering email campaigns, SEO, SEA, SMO, and affiliations.

Rolle

During this tenure, I ensured seamless adoption of the solution by providing effective end-user training. Moreover, I delivered exceptional support in establishing and deploying a new internet platform.The success of this role was:✰ Championed on-time monitoring, management, modelling, and rollout of a CRM Salesforce solution.My previous experiences include the following:► President – Project Manager at Soguel Immo SA, Corcelles, Switzerland► Administrator at SI Guillaume-Farel SA► Administrator at Groupe Alpelac SA, Neuchâtel, Switzerland► Multiple other jobs and internships

Switzerland And Italy

My previous experiences include the multiple other jobs and internships.> More info on www.arnaudjacopin.com

Master'S Degree, Management

Bachelor'S Degree, In Hospitality Management

Activities and Societies: Chef de Cuisine of the Fête Finale 2010 (EHL), President of the EHL Spirit Sailing Club 2008-2010 (Purchase.