Third international experience based in Vietnam in order to join the Bel ASEAN Executive Committee. My role takes an even more strategic and political dimension, with decisive positions taken for the future of the area.ELABORATION OF THE BEL STRATEGY IN ASEAN- Market analysis with implementation of major consumer studies (Vietnam, Philippines)- Definition of new positioning / target / product portfolio for the master brand The laughing cow- Co-development of the business plan recommending structural changes for South-East Asia:building of a new plant and a logistics hub based in Ho Chi Minh CityRECOMMENDATION AND DEVELOPMENT OF MARKETING PLANS- Brief, development and launch of specific innovations along with R&D and factory- Creation of new promotional highlights in store / out store, offline / online- Lobbying with the Ministry of Health- Animation of all levers in different channels (Modern Trade / traditional trade / alternative channels)MANAGEMENT IN A MULTICULTURAL ENVIRONMENT- Recruitment, training, transmission of the corporate culture to my team who has grown from 1 to 5 Vietnamese employees and to my other colleagues- Management of 2 local crisis in connection with France HQ, PR agency and Bel sales force

Second international experience where I develop my adaptability, I take even more initiatives with a wider scope, in a brand new business unit and its start-up spirit, in order to achieve the strong ambitions of the group on Africa.REORGANIZATION AND PRIORIZATION OF COUNTRIES IN THE AREA- setting up ethnological studies on the middle classes (Senegal, South Africa, Angola) andFocus groups / consumers in home visit- recommendation for prioritizing countries according to predefined criteria- grouping the area into 5 distinct clustersDEFINITION & ESTABLISHMENT OF MARKETING & COMMERCIAL ACTION- marketing (ATL / BTL) & commercial activation plans in the 2 main countries (Senegal, South Africa)- segmentation of the portfolio between mass and premium ranges with pilot activation in some countries- development of activation toolkit and training for partners' brand managers for setting up the marketing plans locally

With my foundation acquired during my sales and marketing activities on the French market, I have decided to join the international division. I give a new momentum to the biggest market in the world for the Kiri brand.DEVELOPMENT OF A NEW PLATFORM FOR INNOVATION- definition of the specifications for the development of new concepts / products with R&D / design agency- drafting concepts, validation with consumers- development and launch of a new reference specially created for the Gulf countries, on acategory out of cheese, bringing a twist specific to the brand.DEVELOPMENT OF THE MAJOR PROMOTIONAL ACTIVITY - RAMADAN- understanding of consumer drivers in Ramadan and added value of the brand- management of media plans (TV, sponsorship, print, outdoor) & development of new offerspromotional products- massification of the implementation in Modern trade and traditional tradeCONSOLIDATION & RENOVATION OF THE RANGE- creation and launch of the brand website for the Middle East- value analysis on the 2nd sku of the range- recommendation and deployment of a plan to fight against the launch of a new local offer

Strategic work on the entire Kiri range in France and in particular on extensions and innovation to reposition them more adequately with development potentials (according to times of consumption or target).

More exposure and more important issues to tackle on The cow laughing in France, as the n#1 cheese for Bel in France. Recommendation on promotional operations (2 big consumer promotions per year, with or without a license) and rework of sales forecasts tools.

First part of my marketing training at Bel, where I put in place sales monitoring tools (via panels and internal sales analysis), financial consumer promotions and a dedicated workshop at the sales force convention for a new product.

After my first experience at Carrefour, I discover the Modern Trade business from the manufacturer perspective: negotiation with store managers, local activation (merchandising, promotions, RSP).

While studying at the University of Sydney, I collaborate with 2 local NGOs to support them in theiractivities and to make them benefit from my marketing background, while improving my English skills

First experience in the Modern Trade business to discover how it works: shelving, inventory management, customer advice ... in one of the biggest HM in France at that time