Arnaud De Bruyn

Arnaud De Bruyn Email and Phone Number

Associate Dean for the Ph.D. Program @ ESSEC Business School
Paris, FR
Arnaud De Bruyn's Location
Greater Paris Metropolitan Region, France, France
Arnaud De Bruyn's Contact Details

Arnaud De Bruyn work email

Arnaud De Bruyn personal email

n/a
About Arnaud De Bruyn

I'm passionate about marketing analytics, especially as it applies to artificial intelligence, fundraising analytics, and marketing engineering. I am a teacher, a researcher, a consultant, a business developer, and even a software architect, depending on the time of day (or night).

Arnaud De Bruyn's Current Company Details
ESSEC Business School

Essec Business School

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Associate Dean for the Ph.D. Program
Paris, FR
Arnaud De Bruyn Work Experience Details
  • Essec Business School
    Associate Dean For The Ph.D. Program
    Essec Business School
    Paris, Fr
    View
  • Essec Business School
    Associate Dean For The Ph.D. Program
    Essec Business School Sep 2021 - Present
    Cergy-Pontoise, Fr
    View
  • Essec Business School
    Professor Of Marketing
    Essec Business School 2011 - Present
    Cergy-Pontoise, Fr
    I teach at the Master, Ph.D. and Executive Education levels, and enjoy doing academic research in:• Marketing analytics• Fundraising analytics• Artificial intelligence and reinforcement learning• Marketing automation• And a few related short courses (CRM, information systems)
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  • Essec Business School
    Associate Professor Of Marketing
    Essec Business School 2008 - 2011
    Cergy-Pontoise, Fr
    View
  • Essec Business School
    Assistant Professor Of Marketing
    Essec Business School 2004 - 2008
    Cergy-Pontoise, Fr
    View
  • Decisive System
    Founder
    Decisive System Mar 2013 - Present
    State College, Pa, Us
    DECISIVE SYSTEM offers AI & analytic solutions to control and optimize fundraising activities, such as:• Fundraising dashboard and prediction• Donor scoring and targeting• Donor segmentation• Donor lifetime value• Loyalty and churn analysis• Automatic deduction optimization...
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  • Decisionpro
    Vice President, Chief Technology Officer
    Decisionpro Jan 2016 - Present
    State College, Pa, Us
    DecisionPro has developed a series of software solutions (Marketing Engineering for Excel, Enginius), books, case studies and webinars to further the field of analytical marketing in companies and universities, covering the domains of:• Segmentation• Targeting• Conjoint analysis• Product positioning• Sentiment analysis• Social network analysis• Resource allocation, etc.In particular, I'm in charge of the design and architecture of our new 100% online platform, Enginius (http://www.enginius.biz).
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  • Decisionpro
    Senior Consultant
    Decisionpro 2004 - Dec 2015
    State College, Pa, Us
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  • Penn State University
    Distinguished Visiting Research Scholar
    Penn State University Jul 2015 - Present
    University Park, Pa, Us
    I regularly visit and collaborate with the Institute for the Study of Business Markets (ISBM), that networks researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world. In particular, I am Affiliated Faculty with their B2B Customer Analytics Program.
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  • Penn State University
    Visiting Research Scholar
    Penn State University Jul 2005 - Jun 2015
    University Park, Pa, Us
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  • Qualidata - Groupe Optimus
    Directeur Du Développement
    Qualidata - Groupe Optimus Jan 1997 - Jun 2000
    Responsibilities include R&D, consulting and key account management in fundraising analytic for a data warehousing and direct marketing company. Developed the general business (sales +55% in 2 years) and created the fundraising analytic offerings for the company.

Arnaud De Bruyn Skills

Database Marketing Marketing Engineering Statistics Higher Education Lecturing Marketing Research Marketing Strategy Segmentation Fundraising Marketing Market Research Data Analysis Direct Mail Fundraising Target Marketing Quantitative Research Analysis Strategy Project Management Management Business Strategy

Arnaud De Bruyn Education Details

  • Penn State University
    Penn State University
    Marketing
  • University Of Liège
    University Of Liège
    Econometrics And Quantitative Economics

Frequently Asked Questions about Arnaud De Bruyn

What company does Arnaud De Bruyn work for?

Arnaud De Bruyn works for Essec Business School

What is Arnaud De Bruyn's role at the current company?

Arnaud De Bruyn's current role is Associate Dean for the Ph.D. Program.

What is Arnaud De Bruyn's email address?

Arnaud De Bruyn's email address is de****@****ssec.fr

What schools did Arnaud De Bruyn attend?

Arnaud De Bruyn attended Penn State University, University Of Liège.

What skills is Arnaud De Bruyn known for?

Arnaud De Bruyn has skills like Database Marketing, Marketing Engineering, Statistics, Higher Education, Lecturing, Marketing Research, Marketing Strategy, Segmentation, Fundraising, Marketing, Market Research, Data Analysis.

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