Arnaud Faure Email & Phone Number

Rumilly - Lyon

- Drive the strategy of advertising and content creation worldwide for the pots and pans division (ATL and BTL)- Drive the create of contents and advertising for new product launches worlwide in a matrix organization- Create always-on content inspired by the consumers' insights- Increase online market share by optimizing online shoppers' experience (DTC and e-retail) : creation of specific online content, defining the category management on the new tefal website, creation of buying guides and product guidance to help consumers to choose their product online and use/maintain them after purchase, creation of Amazon A+ et A+ premium pages. - Drive external agencies (ATL & BTL)- Manage the advertising and content budget - Be the main point of contact of subsidiaries for content topics

69 Rue Moncey 69003 Lyon

 Creation of a new innovative food concept (www.restaurantfive.com) :- Define the marketing concept - Organize competitive intelligence - Set up a business plan- Establish turnover forecasts - Open and develop General management : - Manage profitability of the business (EBITDA, balance sheet) - Ensure improvement of the net margin and reduction of operational costs - Increase turnover (+66 % in 3 years) - Gain market share - Handle BtoB activities

Région De Paris, France

 Strategic and operational marketing for the brand Skoda : - Analysis, definition and implementation of the media, event and digital strategy : increase of awareness by 81%, image by 30% and sales by 80%- Building and management of a 23 million € budget - Definition and implementation of the brand digital strategy – website’s evolutions, CRM and e-mailing campaigns, affiliation, SEO strategy (natural and paid), retargeting, lead and community management, e-reputation- Management of all the events, including Paris motorshow (1M visitors)- Management of the sponsoring strategy, including Tour de France partnership - Management of public and press relations  Leadership and management : - Management of 5 external agencies (15 contributors)- Management of a team of 5 permanent contributorsSome interesting examples of tactical / brand communications, or special operations : - https://youtu.be/6Ve8_RIlTeM- https://youtu.be/UkMmAnbDScw- https://youtu.be/DSrOP9DGh8s- https://youtu.be/UXPe96ouK2s

Région De Paris, France

 Management of 4 product life cycles for the Skoda Brand  New product launch (Skoda Superb) on the French market : international meetings, price negotiations with the headquarters, volume achievement 100% in year 1.

Région De Paris, France

 Network management of 20 dealers : sales increase of +50% in 3 years  Local marketing management : - Set up and improve with the dealers all the local communications - Implement regional communication offers with the dealers participation

Paris

 Administrate sales and imagine efficient sales operations  Motivate dealers and implement sales challenges (dealers and salesmen)  Create tools to measure sales performances of the dealers : creation of a new tool that enables the 10 worst dealers to increase their performance by 30% in 1 year

Business School, Marketing And Communications

Entrepreneur Restaurateur Diploma

Erasmus Program Scotland, Marketing & Communications