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Mantra:"People do not buy products, but the stories that these products represent. Nor do they buy brands, but the myths and archetypes that these brands symbolize." Christian SalmonMy expertise is based on the mastery of different approaches where Event, Advertising, Communication and Design are working in unison to develop universes and experiences in agreement to the ambitions, values and riches offered by a brand.I intervene especially in the study of the brand (market, universe, competition, brand positioning ...), in the development of "corporate" events (product launch, strengthen the positioning, plot out meetings between the brand and its consumers ...) and also in the creation of advertising campaigns.________________________________________________________________________________________________Skills:- Strategic advices- Brand identity- Brand strategy- New Business- Consumer behaviour- Positioning / concept- Creative thinking- Art direction- Copywriting...Informatique:- Mac OS / Windows- Photoshop CS5 / Illustrator / InDesign- Keynote / Powerpoint- 3DS Max / Sketchup / Vray- Pack Office
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DirigeantMonochrome Consulting Dec 2021 - PresentVous avez toujours l'occasion de faire la différence !!Studio de Création 3D & Communication graphiqueStudio de Création 3D & Communication Graphique.Secteurs d'activité:- Architecture- Design- ÉvénementielExpertises:- Perspectives & rendus 3D- Stratégie de marque- Direction artistique & graphismeUne idée, Un projet...Travaillons ensemble à sa réalisation ! -
Branding & CommunicationTedxcannes 2017 - PresentCannesTheme 2020: NEOVENTURETheme 2018 : OUT OF THE SHELLTheme 2017 : VOXBRAND IDENTITY & ART DIRECTION- Definition of the identity and graphic line- Creation of the communication tools (booklet, posters, kakemonos, photocall, website, badges ...)- Design and setting-up of the spaces (Hall Debussy, Palais des festivals, Plage Majestic)MANAGEMENT & ORGANIZATION- Relations with sponsors- Production monitoring (Brand Identity: files, printing, delivery...)- Management of La Plage Majestic for the "Body Awakening" animation (setting up, team management, welcoming of participants ...)- Implementation of the stands (Hall Debussy, Palais des Festivals)- Team management (Hall Debussy, Plage Majestic) -
Senior Creative StrategistCreative Spirit Jan 2020 - Dec 2021Cannes, FranceIn charge of strategies for many major events and Brand Activations : - Development of Strategies, - Concepts,- Brand & product positioning, - Art Direction,- Layout, - Customer journey, - Design thinking, - Operational approaches,- Thinking around Buzz, Advertising and promotional actions (Street Marketing...)- Copywriting,- Writing of Proposals,- Project Management- ... -
Creative StrategistCreative Spirit Mar 2017 - Jan 2020CannesIn charge of strategies for many major events and Brand Activations : - Development of Strategies, - Concepts,- Brand & product positioning, - Art Direction,- Layout, - Customer journey, - Design thinking, - Operational approaches,- Thinking around Buzz, Advertising and promotional actions (Street Marketing...)- Copywriting,- Writing of Proposals,- Project Management- ... -
Speaker / TeacherEcs (European Communication School) Sep 2016 - Mar 2017NiceLevel: Bachelor’s & Master’s degree (Communication strategy)Fields of Expertise: - Brand strategy- Strategic planning- Advertising design -
Strategic Planner & Branding Consultant'Freelance' Sep 2014 - 2017France / ChinaEvents:- Strategy, - Concepts, - Layout, - Customer journey, - Design thinking, - Operational approaches (Street Marketing...),- Buzz & Advertising, - Program development,- Logistics- Providers (search, establishing contact, quotation...)- ...Advertising & Communication:- Brand identity, - Insight, - Brand strategy, - Creative thinking, - Positionning- Recommendations of communication media,- ...Projects:Lincoln, Ford, Huawei, Volvo, Fossil, Cannes Film Festival 2016, Rideaux & Curtains...
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Strategic Planner - FreelanceAdr Prod Oct 2015 - Jul 2016CannesIn charge of strategies for many major events and Brand Activations (New Business Department). - Development of Strategies, - Concepts,- Brand & product positioning, - Layout, - Customer journey, - Design thinking, - Operational approaches,- Thinking around Buzz, Advertising and promotional actions (Street Marketing...)- Copywriting,- Writing of Proposals,- ... -
Strategy ManagerBizcom Consulting Jun 2015 - Oct 2015Shanghai City, ChinaStrategy Manager (New Business department) in charge of strategic thinking on many projects (events): - concept - strategy- customer journey- design- layout- creative and scenographic briefs- ...Briefs: LINCOLN, HUAWEI, FOSSIL, FORD, Launch of the VOLVO XC90 (Shanghai)... -
Strategic PlannerLa Rue L'Agence Oct 2012 - Oct 2013Issy-Les-MoulineauxSetting up and Development of the Strategic Planning Department- Trend review, Benchmarking, Audit, Consumer surveys, Market research...- Copy Strategy, Brainstorming, Reco, Brand architecture, Brand strategy...- Insights, Moodboard...- Trend reportsClients:- Samsung- Vacances Transat- Centre commercial Quai d'Ivry- Atlantic- Garbit, PetitJean... -
Rédacteur TendancesLa Rue L'Agence Oct 2012 - Oct 2013Issy-Les-MoulineauxChaque trimestre, l'agence La Rue édite le magazine Zone 30 répertoriant les dernières tendances perçues sur la toile et dans la rue. Ma participation se situe dans les domaines suivants:- Restructuration du "chemin de fer".- Développement des catégories et des thématiques.- Réalisation d'interviews.- Rédaction des articles dans les catégories suivantes:- Buzz digital- Buzz culturel- Les mots de la rue (suivi de l'actualité et des tendances)- Les images de la rue -
Research Officer (Market And Consumer) And Sales Representative (Event)Epi Communication Mar 2012 - Jul 2012Monaco- Studies of trends and consumer (market)- Promotion of the show case - internationally- Follow-up communication plan (internet media)- Studies of partners of the eventClient:- "Monte Carlo Travel Market"
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Communications Officer / Project ManagerExternal Communication Department Of Cannes May 2011 - Jul 2011Cannes, France- study providers (partnership with the city).- Participation in communication Strategies.- Participation and implementation of communications (posters, banners, flyers, advertising banners,...) for several events: the Cannes Film Festival Pages at the Beach, many cultural exhibitions, G20, etc..- Logistics of the annual budget of the service according to records reviewed.Clients:- G20 - Festival de Cannes 2011
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School AmbassadorSup De Pub 2009 - 2011Lyon, Dijon, Nice...- Participation in exhibitions and student forums - Introducing Sup de Pub in schools - Organization of entrance examinations -
Assistant Project ManagerDecide Agency Jun 2009 - Oct 2009Cannes, France- Organization of a business cocktail during the MIPCOM (THE WORLD'S ENTERTAINMENT CONTENT MARKET)- Analysis and audit of communication media.- Modification and improvement of the graphic communications materials and external advertising.- Study and image consulting.Client:- World Wrestling Entertainment
Arnaud Ipert Skills
Arnaud Ipert Education Details
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Sup De Pub - Inseec GroupAdvertising - Brand Strategy -
Groupe Lexom3D -
Consumer Behaviour & Direct Marketing
Frequently Asked Questions about Arnaud Ipert
What company does Arnaud Ipert work for?
Arnaud Ipert works for Monochrome Consulting
What is Arnaud Ipert's role at the current company?
Arnaud Ipert's current role is Monochrome Consulting.
What is Arnaud Ipert's email address?
Arnaud Ipert's email address is ar****@****irit.eu
What is Arnaud Ipert's direct phone number?
Arnaud Ipert's direct phone number is +336991*****
What schools did Arnaud Ipert attend?
Arnaud Ipert attended Sup De Pub - Inseec Group, Groupe Lexom, London South Bank University.
What are some of Arnaud Ipert's interests?
Arnaud Ipert has interest in Design, Basketball, New Technologies, Golf, Travel.
What skills is Arnaud Ipert known for?
Arnaud Ipert has skills like Communication Marketing, Advertising, Adobe Photoshop, Indesign, Strategic Planning, Consumer Behaviour, Marketing, Consumer Insight, Trends, Research, Strategic Thinking, Branding And Identity.
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