Mantra:"People do not buy products, but the stories that these products represent. Nor do they buy brands, but the myths and archetypes that these brands symbolize." Christian SalmonMy expertise is based on the mastery of different approaches where Event, Advertising, Communication and Design are working in unison to develop universes and experiences in agreement to the ambitions, values and riches offered by a brand.I intervene especially in the study of the brand (market, universe, competition, brand positioning ...), in the development of "corporate" events (product launch, strengthen the positioning, plot out meetings between the brand and its consumers ...) and also in the creation of advertising campaigns.________________________________________________________________________________________________Skills:- Strategic advices- Brand identity- Brand strategy- New Business- Consumer behaviour- Positioning / concept- Creative thinking- Art direction- Copywriting...Informatique:- Mac OS / Windows- Photoshop CS5 / Illustrator / InDesign- Keynote / Powerpoint- 3DS Max / Sketchup / Vray- Pack Office
Listed skills include Communication Marketing, Advertising, Adobe Photoshop, Indesign, and 23 others.