💼 Head of Marketing / CMO with 13+ years of experience in Digital Marketing, E-commerce, and Business Development in B2C and B2B2C (Bouygues Telecom, Cheerz, Luko).Based in Paris, available for a full-time position or freelance assignments (part-time or full-time).Expertise: Brand strategy and awareness, acquisition, retention, CRM, strategic partnerships, team leadership, and budget/P&L management.🔍 Brand Awareness & Acquisition- Market analysis, positioning & branding- Brand visibility and awareness growth- Omnichannel advertising strategy (paid and organic acquisition)🚀 Conversion & Go-to-Market- Product launches and Go-to-Market strategies- Customer journey optimization, A/B testing, and conversion rate enhancement- Online commercial activation and merchandising🎯 Retention & CRM- Multichannel CRM strategy for client engagement- Customer segmentation, value analysis, and loyalty programs- Client satisfaction, personalization, and retention journey mapping📈 Performance & Management- P&L management, dashboards, KPIs, and performance analysis- Management of cross-functional teams of 5-15 people (Marketing, Product, Tech, Data)🤖 Artificial Intelligence & Teaching- Integration of AI to enhance customer experience, with Fabulo, a personalized storytelling app for children- Developed and taught an MBA course on AI in business applications- Simplifying technical concepts to train the next generation on AI applications🛠 Tools: Klaviyo, Actito, Brevo, Mailchimp, Hubspot, Google Analytics, Looker, Pigment, Semrush, Ahrefs, Google Ads, Meta Business Manager, Hootsuite.🌐 Languages: French (native) and English (fluent)