✅ Biotechnology I Greentech (plastics & textile recycling) I CSR I Impact ➡️ Member of the Strategic Committee of the Carbios Group with the Executive Committee⭐ Achievments : • Long-term vision: Analyzed key factors and market outlook for the global Polyester market until 2050• Business Strategy: Identified Carbios' specific short- and long-term business challenges and defined the Generating Demand B2B strategy (growth target 2030)• Commercial and pricing: Implemented customer segmentation, prioritized targets, developed the commercial roadmap, and created the pricing formula• Organization and sales processes: Established the PRM/CRM approach and tools (Dynamics 365)• Strategic partnerships: Contributed to consortiums with brands such as SALOMON, PUMA, ON RUNNING, L'OREAL, PEPSICO, SUNTORY...• Brand strategy: Developed corporate, B2B, and B2C brand fundamentals• Pre-marketing and events: Launched the first activation campaign with L'Occitane and participated in trade shows (LUXPACK) to enhance brand visibility.

✅ Fashion I Retail I CSR I Impact⭐ Achievments • Brand communication: Coordinated the execution of brand campaigns• Management of Retail activities in France and Internationally: Coordinated retail operations, including store openings in Spain, the UK, and China• Data management and CRM: Supervised CRM and email marketing activities to support and optimize omnichannel sales (online and in-store)• Team leadership: Managed a team of over 20 employees in Paris and Cholet➡️ Active member of the CSR Committee at the IKKS Group⭐ Achievments • CSR Communication: Redefined IKKS' CSR approach with the "Act for Better" program, for a more committed and transparent brand• Marinière Campaign I SEAQUAL I THE SEA CLEANERS I YVAN BOURGNON I LAETITIA CASTA

✅ Podcast I Culture I EntrepreneurshipIn addition to my professional activities, I contributed to the development of Cult Media, a start-up created by SOPHIE LECERF in July 2020, which aimed to create, produce and distribute native podcasts to meet the rapidly growing demand for premium specialist content on artistic and cultural themes.

✅ Advertising Agency | Business Development | International CoordinationWho better than an experienced and multidisciplinary marketing director to orchestrate from within all the expertise of Publicis Group? This was my pitch for joining Publicis Conseil, and then my role within the agency was to leverage my "client-side" experience to create more impactful, integrated, personalized, and effective consumer experiences. I focused on communication solutions (in the broadest sense), with a particular emphasis on CSR and integrating data into the creative and media processes.➡️ Member of the Nestlé Client Leadership Team. Clients: Global Marketing Teams | Strategic Business Units Nescafé and Dolce Gusto⭐ Achievments• Internal Publicis Coordination: Optimized the group’s internal resources (CSR, Data, Tech Media, In-store) for integrated and impactful marketing activation solutions• Data-driven Strategies: Developed audience-based strategies (personas) for contextual activations (media/CRM)• International Rollout: Implemented global campaigns and marketing activations across various markets via the Publicis international network• Team Leadership: Managed a team of 3 remote members with a focus on ensuring constant collaboration and efficiency during the Covid period🏆 Revenue / profit : Despite the Covid period, I directly contributed to maintaining the agency's revenue at the same level as the previous year, with the clients I was responsible for

✅ Beverages | Global Scope | Business Strategy | Branding | Innovation | Business Development➡️ Membre du leadership team Nestlé Pure Life Global Business Unit.• In a context of strained results, my role was to propose an adjustment to the brand strategy, ensure the team’s focus on key innovations for strategic markets, as well as partnerships and activations on the environmental theme.• Team leadership : managed a multicultural diverse team of 7 members incl. 6 different nationalities

✅ Beverages | Global Scope | Business Strategy | Branding | Innovation | Business Development➡️ Member of the Perrier Global Business Unit leadership team. Upon taking up my position with the Perrier brand (France and International), the challenge was to improve profitability through a more consistent and sustained growth rate after several years of chaotic performance. ⭐ Achievments• Led the development of a transformational long term global business plan (2014-2020), which clarified the brand's business ambition and its roadmap that included 3 growth plans (North America / Europe / Asia), a strategic rebranding, industrial CAPEX investments.• Designed and deployed a renewed brand vision, a clarification of the consumer target, and a refreshed marketing mix in all international markets (Brand design, communication campaigns, digital campaigns, new product innovation, brand activations, partnerships, events & PR) with a marketing mix adaptation in each market cluster.• Team managment : Led a direct marketing team of 13 people and 40+ Perrier brand managers in the markets🏆 Revenue growth / profit : The results delivered over the period 2014-2018 have been in line with the plan, both in terms of signficantly-accelerated growth and improved profitability.🎯 [USE CASE] *** PERRIER Strategic Brand Management Review 2013 - 2018***Available upon request, please contact me.

✅ Beverages I Digital Transformation I Digital Marketing I Local Scope⭐ Achievments• Digital Transformation assignment which started with the establishment of a new team of experts whose objective is to design and oversee a roadmap aimed at facilitating the digital transformation of Nestlé Waters France (particularly through its brands). The goal was to promote the cultural adaptation of marketing and sales teams to digital topics in general and the global policies of the Nestlé Group on this subject.• Team leadership : managed 3 digital experts

Beverages / Operationnal marketing / coordination with sales team In a context of price reductions and strong promotional pressure, I led the design and execution of annual marketing and media plans for the sparkling water brands - Perrier, S.Pellegrino, Quézac - in the French market / all distribution channels - to strengthen Nestlé Waters' market share as the leader in this category, support growth and improve the overall profitability of the portfolio.⭐ Achievments • Implemented a portfolio strategy based on the consumer segmentation of the category and integrated the brands' activities into client commercial plans. • Main activations included: Events (Le Fooding, Roland Garros…), PR, Advertising, Media, Limited Editions, Innovations, Digital, and Social Media.• Team Leadership : Managed 1 group brand manager, 2 senior product managers (+interns)🏆The results achieved met the set objectives in terms of growth, profitability improvement, and market share

✅ Beverages I International scope I Route to Market I Commercial excellenceAfter the 2008/2009 financial crisis, which had a significant impact on international trade, I worked on rebuilding the export business of the Sanpellegrino Global Business Unit in the Eastern Europe, Latin America, and Northern Europe areas⭐ Achievments • Implemented market prioritization based on their growth potential, quality of the distribution network in place, and overall profitability.• Designed and executed of a mid-term business plan, with a focused investment plan.• Designed business management tools shared by the whole team for a streamlined client portfolio management• Team leadership : Supervised 3 business developers (Milan, Rotterdam, Panama) + Brand Champions in multiple markets.🏆 In 5 years, I transformed a significantly declining and unprofitable region into one where revenue doubled and became highly profitable, surpassing the targets.

Acqua Panna - S.Pellegrino

S.Pellegrino - Quézac

Kinder Bueno

Kinder Country

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